Harsimran Matharu

Responsible for ideation, creation and implementation of marketing strategies and initiatives through design
and artworks
• Conceptualising, developing creative concepts for online & offline marketing campaigns for corporate
and leisure brand
• Work closely with content and marketing head, taking strategic direction, to produce brand
compliant print and digital material – newspaper/magazine ads, social media campaigns, local
store marketing collateral, in-store graphics, web banners, digital ads, monthly campaign
requirements, catalogues, special event collaterals
• Work closely with senior management to ideate marketing vision, conceive designs for case studies, reports,
sales presentations, videos etc.
• Monitor and promote emerging trends in interactive technologies, content, design and marketing tactics for
digital and social media platforms
• Plan and develop merchandise that balances customers' expectations and company's objectives
• Creating highly persuasive sales and marketing presentations using high-end infographics
• Aid in the invoicing and reporting for vendor bills and ensuring payments are cleared timely

Meeting clients/ account managers from BMW group to discuss the design briefs & objectives
• Researching and using references to support idea generation and proposing fresh ideas for Ad campaigns/
Online promotion for new car launch
• Developing designs from concept to completion by producing wireframes, mock ups, graphics for ATL & BTL
communications including Ads, brochures, newsletters, promotional/tradeshow materials & sales collaterals
• Showcasing all designs and graphics work to key members and client and take their feedback & communicating
proactively to confirm requirements, timelines and status on work request
• Reviewing final designs and graphics, preparing files for publications, production and display
• Created and supervised production of print materials in support of product awareness, brand identity and sales

Consulting internal teams to understand the client's design brief and objectives
• Gather inspiration through research, current design trends prior to initiating the project in order to achieve
strategic design results
• Using design to create captivating graphics that help communicate concept & ideas aligned with business goals
• Initiate and execute creative refinement from time to time across all mediums
• Creating designs and layout of various graphic assets like flyers, newsletters, posters, sales ads, proposals,
invitations e
• Ensuring graphics are well aligned with broader brand identity and guidelines
• Submitting work to creative leaders, discuss logic behind the used graphics and design concept

• Gather detailed requirements of graphics required by the client
• Research, brainstorm and identify new ways to communicate the ideas through compelling graphic elements
• Conceptualize and produce out-of-the-box graphic designs & concepts for client and awards work
• Creating original graphic elements and visuals using brand colours, illustrations, sketches, typography, info graphics, storyboards
• Providing design solutions for both external/internal communications proactively
• Showcasing the created graphics & design templates in an attractive presentation and sending the project work to the creative directors