Heather Bastos

EVR Responsible for and developing campaigns and their collateral. Involved in all aspects including market research, brand strategy, concepts, brand website design and social media.

Responsible for designing and preparing layouts for various materials such as: pamphlets, brochures, logos, as well as any other pieces that may be needed.

Led of all branded including brand style guide, web banners and ads, brochures, menus, direct mailers, in-store POP, print ads, e-blasts, labels, web sites/social media etc. Managed a junior designer's and provided guidance for reaching goals. Managed and reviewed all graphic design requests from individual store on a daily basis, gathered project and organized projects as needed while maintaining interpersonal and direct with the Team, Directors and Managers within all departments, 30 individual stores including Area Developers and GMs, as well as preferred vendors (i.e. print vendors, sign companies)

Responsible for the design and layout of circulars, newspaper ads, store signage, and other forms of such as direct mail, bag and merchandising material as well as monthly ad programs, custom special and seasonal for clients based on their requests/needs.

Responsible for daily. as well as communicated and worked with ad managers and account managers to assist clients and with technical support regarding ad placement. Designed and Media Kits, Welcome Kits and Packets for accounts. as well as materials as well as tradeshow materials and