Hethyre Baez

Goodwill Southern California, social media, website development, brand development and production supervision for multiple divisions including retail, workforce and career development and contract and environmental services. Collaborate with outside vendors and in-house clients and management to create and execute marketing and promotions, print and online advertising, in-store signage and advertising for 70+ retail stores and attended donation centers, give-at- the-register campaigns, store grand openings, event collateral and PR. Art direct video production and photography shoots. Video and photo editing. Strategic planning, market positioning, special event programming, production and partnership marketing. Advise management regarding current trends, marketing opportunities, design options and pricing concerns. Develop and manage an effective social media campaign including the launch of a new website, content and promotions, Facebook, Twitter, blog and monthly, targeted, email campaigns. Major Accomplishments: Instrumental in helping to develop overall brand identity, mission cornerstones and language/copy used in all communications for multi-million dollar non-profit organization. Created copy and art direction for LA Lakers PSA campaign for Do Good Day. Created the welcome presentation for Beyonce and team. Created all art elements for the national donation campaign and concert tour including promotional mission video used on Gll and affiliates' websites, truck wraps for 20+ markets, signs, tent graphics, t-shirts, handouts and website and online advertising and features. Initiated and art directed mission photo shoot resulting in 20+ professional client portraits for the purpose of expressing GSC's mission in a visually compelling and meaningful way. Helped to develop, launch and maintain GSC's new comprehensive and interactive website.

Strategic planning, market positioning, electronic and direct bulk mail campaigns, special event programming, production and partnership marketing. Creative direction, copy writing and production supervision for all sales, marketing and promotions, guest amenities, spa, programs, print advertising, resort collateral and electronic media. Develop and draft press releases and pitches, develop and execute press promotions, develop and distribute press kits, press and media archives. Develop marketing materials and integrated advertising campaigns both in-house and in cooperation with outside advertising agency. Develop and manage an effective social media campaign including website content and pro- motions, SEO, PPC, Facebook and Twitter accounts, and monthly, targeted, email campaigns.

Worked with a variety of companies and organizations in creating effective brands, print and online awareness campaigns and event collateral.

Design, or, direct the design of all corporate advertising, sales and marketing materials for four divisions and internal communications. Coordinate outside vendors, photographers, in-house creative team, in-house print shop, copywriters and in-house clients to provide attractive/effective marketing collateral on time and within budget.

Design and coordinate production of annual reports, brochures, marketing collateral for international engineering and construction company with 34,000+ employees. Provide sales staff with slide presentations and trade show booth graphics. Work with Human Resources on various corporate communications projects including benefits newsletter, health insurance brochures and employee-wide mailings of retirement materials.