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Adidas designer are trying to simplify them as best as they can, from obvious logo to simple black dots, but I still think it is not simple enough, so I design zip-on boost, because some icon feature or technology are iconic enough to let funs recognize this brand rather than others, then I pick one of them, the boost tech, this Styrofoam-like boost bottom, in this case, it is very recognizable without any logo or other brand icon to make part of shoe as simple as possible.escription Here
As zip-on sneaker family, customization is definitely the main feature. Like last generation, it is composed two parts as well, changeable main body and changeable bottom with zip to get various color and finish rather than get every single version which just change material or color for some of parts.
User can assemble these two easily via zipping them on, no matter from leather to nylon, from pure color to Camo clothe, there is going to be many main bodies with various color ,material and texture as well as style available in the market in future to meet different request, taste and styles for different occasion and scenario
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Sneaker Design : Zip-on x boost

some icon feature or technology are iconic enough to let funs recognize this brand rather than others, then I pick one of them, the boost tech, this Styrofoam-like boost bottom, in this case, it is very recognizable without any logo or other brand icon to make part of shoe as simple as possible.
As zip-on sneaker family, customization is definitely the main feature. Like last generation, it is composed two parts as well, changeable main body and changeable bottom with zip to get various color and finish rather than get every single version which just change material or color for some of parts. it would save lot of money and space to avoid suffering "one shoe in , one shoe out" User can assemble these two easily via zipping them on, no matter from leather to nylon, from pure color to Camo clothe, there is going to be many main bodies with various color ,material and texture as well as style available in the market in future to meet different request and styles for different scenario

Huang Wei
Senior Industrial Designer at Sony Mobile Frankfurt am Main, Germany