STURM FOODS, INC, A Division of Treehouse Foods
Mar 2014 - Present (7 years 8 months)
Packaging, POP, Logo Design and illustration for oatmeal, coffee and drink mix categories.
Huotari Art & Design
Mar 2004 - Present (17 years 8 months)
Package Design, POP/POS Design, Advertising, Print Collateral, Product Comps, Concept work, Structure concepts, Logos/identity, Websites, Email designs and more.
Standard Process Inc.
Jan 2013 - Mar 2014 (1 year 2 months)
Creating designs for SP advertising, print collateral, event marketing, web and more.
Apr 2012 - Dec 2012 (8 months)
Infographic design/illustration for purchase proposals.
Director of Marketing
Park City Credit Union
Jan 2011 - Mar 2012 (1 year 2 months)
Created the company business plan and marketing budget, which outlined the strategic planing for the year. Developed advertising campaigns to drive sales of PCCU products, managed and designed website/s, planned and bought media, maintained marketing budget, managed external vendors, developed co-op marketing and partner program for Park City Credit Union.
Art Director/Graphic Designer
Connexus Credit Union
Feb 2005 - Jan 2011 (5 years 11 months)
Creative and design work on:
Advertising campaign development- Instrumental on the look of campaigns as well as the refining of delivery channel plan.
Collateral- Design of direct mail, flyers and brochures.
Packaging- Created a merchandising system to tell consumers that Connexus offers a full line of products to serve their needs. The displays feature shelves with package designs featuring key products and tied to a kiosk system which calls a presentation from a bar code scanner.
POP/POS- Branch and event displays featuring products or campaigns.
Web- Maintain web banners and supporting art for main site as well as Mini sites and email designs.
Guerrilla initiatives- Use of guerrilla tactics to maximize concept of promotions in a cost effective way.
Television- Worked with vendors to produce commercials.
Interactive design- Presentations placed on monitors and kiosks to promote products and campaigns.
Freelance Package/POP Designer
Oct 2004 - Feb 2005 (4 months)
Full time contract position developing: POP displays, Packaging, Advertising, Illustration
May 2003 - Mar 2004 (10 months)
Worked with vendors and created marketing plans based on inventory and sales objectives for Baseball, Football, Soccer, LaCrosse and Cross Training categories.
Graphic Designer/Art Director
Apr 1997 - May 2003 (6 years 1 month)
Designed and Art Directed many catalog titles including NFL Shop, Fielder's Choice and Eastbay. Extensive photo art direction for cover designs and page features. Also created advertising and apparel as needed.
Sep 1994 - Apr 1997 (2 years 7 months)
Designed print collateral (catalogs), advertising, die-cast collectibles, illustration and signage.