Rick Huotari

Packaging, POP, Logo Design and illustration for oatmeal, coffee and drink mix categories.

Package Design, POP/POS Design, Advertising, Print Collateral, Product Comps, Concept work, Structure concepts, Logos/identity, Websites, Email designs and more.

Creating designs for SP advertising, print collateral, event marketing, web and more.

Infographic design/illustration for purchase proposals.

Created the company business plan and marketing budget, which outlined the strategic planing for the year. Developed advertising campaigns to drive sales of PCCU products, managed and designed website/s, planned and bought media, maintained marketing budget, managed external vendors, developed co-op marketing and partner program for Park City Credit Union.

Creative and design work on:
Advertising campaign development- Instrumental on the look of campaigns as well as the refining of delivery channel plan.

Collateral- Design of direct mail, flyers and brochures.

Packaging- Created a merchandising system to tell consumers that Connexus offers a full line of products to serve their needs. The displays feature shelves with package designs featuring key products and tied to a kiosk system which calls a presentation from a bar code scanner.

POP/POS- Branch and event displays featuring products or campaigns.

Web- Maintain web banners and supporting art for main site as well as Mini sites and email designs.

Guerrilla initiatives- Use of guerrilla tactics to maximize concept of promotions in a cost effective way.

Television- Worked with vendors to produce commercials.

Interactive design- Presentations placed on monitors and kiosks to promote products and campaigns.

Full time contract position developing: POP displays, Packaging, Advertising, Illustration

Worked with vendors and created marketing plans based on inventory and sales objectives for Baseball, Football, Soccer, LaCrosse and Cross Training categories.

Designed and Art Directed many catalog titles including NFL Shop, Fielder's Choice and Eastbay. Extensive photo art direction for cover designs and page features. Also created advertising and apparel as needed.

Designed print collateral (catalogs), advertising, die-cast collectibles, illustration and signage.