Iain Ritchie

One of my main tasks working with Bauer Media is creating feature pages for clients. These can range from information pages detailing a clients information about their business, offers that are currently running with them, or details of upcoming events that a client wishes to draw attention to. I achieve these goals set before me by working closely with clients, staying in continual communication with them about changes to page copy, client assets, or changes that they may have to the overall design, so that we can together achieve the clients campaigns goals.

This communication between the client, and myself builds a foundation of trust to show that I will achieve the goals that are set before me in the time that myself and the client agree to. Meaning the client will be willing to return to us for additional future services. Generating campaigns for trusting clients allows for me to pitch additional features during client meetings. I will present them with features including animation, to add depth to their campaigns, creating something unique, which will be remembered by the customer base.

My personal skillset allows me to bring something new to the table that wouldn’t have been available otherwise. Creating client focused high quality hand drawn animations, or digital animation, giving a unique flare to a campaign. Building animation assets in house or having them supplied by clients in-house designers. Working again in open communication with the client to meet their campaign goals, so that the message they are presenting to the public is conveyed clearly.

Over the last 3 years with Bauer Media I have been part of several video production campaigns including Radio Borders Recruitment Fair, filming their event and showcasing client involvement in said event, also conducting interviews with participants.

D.C. Thomson’s decision to transform the UK’s longest running children’s comic, The Dandy, into a digital-only publication and app saw our team tasked with creating a fun and exciting online presence for The Dandy, with a website to support the title and carry fresh content not available in the app.

My role was to create animations for the digital Dandy Comic. The main design challenges lay in encompassing the new digital Dandy’s mix of comedy and action and adventure in a look that wouldn't jar for either, and in bringing elements of the traditional Dandy comic feel, made famous during its 75 years in print, to a digital format.

Creating 2D digital assets for current titles "Outpost Defense" and "Golf Squared". From character work and asset production to interface designs, as well as animation of digital assets.