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UX Designer
Ipsa Mehta
Auckland, New Zealand
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About
A user experience designer, with a background in animation and strong focus on iterative design process. I thrive in tackling complex interaction challenges and always persevere for better solutions. Design is a collaborative process and I thoroughly enjoy working through the nuances of a product across teams. I also enjoy cooking and find it a great way to understand ‘User Experience’.
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Education
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Graduate Diploma Programme in Design Animation Film DesignNational Institute of Design2005 - 2010
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Convent Of Jesus and Mary1993 - 2005
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Experience
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Interaction DesignerEndeavourJan 2013 - Present (13 years 5 months)- App concepts for various successful pitches to global clients
- UX reviews
- Worked on-site for two apps for OCBC Bank, Singapore in collaboration with their Customer Experience team
1. Account Opening through mobile
2. Credit Card deals and points redemption app
Responsible for : Detailed Wireframes, Flows, Layouts, defining transitions and animations
Currently working on analytics dashboard and UX improvements on company’s internal product. -
DesignerABOVE - A Bunch Of Versatile EntrepreneursNov 2011 - May 2012 (6 months)
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Creative Digital ArtistEcselis HAVAS media groupDec 2010 - Oct 2011 (10 months)Involved in various projects:
Claymation video for Internal Stress Management in Deutsche Bank
Conceptualising Animated Video for Big Shoe Bazar (YeBhi.com)
Conceptualising viral videos for DirectAsia.com(Singapore) and Citibank(India)
Process videos for DBS Home Loan (Singapore) and Awsar (an online NGO)
Conceptualising iPhone App for StudyAdelaide
Various Data Analysis and Infographics Dashboards. -
Freelance IllustratorPicUrTaleMay 2010 - Jan 2011 (8 months)Illustrated Photo-Customisable books for preschool children
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Consultant with Film and Television UnitThe Energy and Resources InstituteDec 2009 - Apr 2010 (4 months)Turning the Tide:
Created three Public Service Ads on climate change and sustainability aired on National Geographic channel with Terraquiz
for Film and Television Unit, TERI Delhi (Diploma project for NID) -
internMiditechMay 2008 - Jun 2008 (1 month)Production design for Gali Gali Sim Sim
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Skills
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Elsewhere on the Web
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On Coroflot@Ipsa, member since 2008
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Following 7
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Followers 13
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