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Chico Auto Supply

Three branding options revolving around a single concept.

The gear; a symbolic representation of the mechanics behind automotive works. This clearly relates with the nature of work that Chico Auto Supply is involved in.

The C; representation of the brand name Chico, turning it into a simple, yet promising Icon. The C is articulated in a way, to look like the symbol of a disorientated power button. This relates to electronic power that is associated with automotive parts.

The Colour; The uniform colour of dark grey relates to the abundance of grayscale and metallic elements found in Automotive parts, giving the impression of sleek functionality.