Ivy Akeru

*Identifying and understanding user needs and behaviours.

*Creating user journeys to visualize all possible pain points that users may encounter, and providing solutions to improve their experience & help them achieve their goals without frustrations.

*Working closely with the Product managers to interpret & incorporate research, product requirements & feedback into user flows, wireframes and prototypes to deliver a comprehensible and usable product.

*Collaborating with designers to improve the app sign-up process for users of both English & Arabic backgrounds, across different platforms and increasing user sign-up and retention by over 75%.

*Designed the experiences for new payment methods within different countries in MENA Regions.

In this role, my responsibilities included

* Working on all visual design stages for web and mobile from concept to final hand-off to engineering.

* Conceptualized ideas that improved simplicity and user experience to complex design roadblocks.

* Created user & process flows, wireframes and prototypes for web and mobile apps to communicate interaction and design ideas efficiently.

* Presented designs and key milestone deliverables to peers and executive-level stakeholders.

* Collaborated with product manager and developers to define and implement solutions for the product direction & visual experience.

* Designed aspects and scenarios of the customer journey from the core journey to specific edge cases and error messaging.

Content Developer, Web Designer Website Design, UX & Design Strategy

I was involved in the design process of projects, from conception to final product on branding, content development, and web/product design projects. With my experience and knowledge of User Experience Design, I provided strategies and solutions for the final usable products. Other aspects of my role included.

* Working with a multi-disciplinary team on branding, PWAs, and corporate/e-commerce websites.

* Holding in-depth discussions with clients to gain a better insight into their expectations and goals to deliver satisfactory solutions.

* Executing brainstorming sessions on in-house products and client-facing projects to determine the best possible user experience.

* Carrying out quantitative and qualitative data analysis from research done online & on one-on-one interviews, surveys and remote user testing.

* Mapping out user flows, stories & wireframes to determine the best UX for various projects.

* Conducted demos and marketed digital products to target users.

Content Development

* Collaborated with designers and developers to produce detailed case studies, and systematic processes of various projects carried out by the agency.

* Developed and restructured content on client websites and other mediums.

* Developed content and collaborated with other writers on articles published on the agency's blog.

Client Relations

* Managed onboarding of new clients and stood as the primary resource to the existing client base.

* Fostered and maintained client relationships through phone calls, e-mails and in-person visits.

* Conducted in-house training on client communications and management.