Jacqualine Littleton, Senior Web & Graphic Design Lead | Brand Systems · Print

About

Senior Web & Graphic Design Lead with 20+ years directing brand systems, print-based design, and multi-channel creative across agency and consultancy environments. I specialize in translating brand strategy into polished, purposeful execution — from responsive websites and UX design to full corporate identity systems, print collateral, environmental graphics, and campaign activations.

Deep expertise in Adobe Creative Suite (Illustrator, Photoshop, InDesign), WordPress, HTML/CSS, and advancing in Figma. Comfortable leading client conversations, mentoring junior designers, managing multiple concurrent projects, and delivering at every scale — from a business card to a trade show stand to a full digital campaign.

Industries served: hospitality, healthcare, financial services, beauty & wellness, B2B services, events & AV, legal, and tourism. Based in Bradenton, FL. Available for full-time, contract, or hybrid roles.

Education

Certificate Generative AI & Design Tools

LinkedIn Learning

2025 - 2025

Generative AI tools, AI for business strategy, and evolving search optimization methodologies. Remote, USA.
Graduate Certificate Digital Copywriting

Red & Yellow Creative School of Business

2015 - 2015

Storytelling, persuasive UX writing, SEO, long-form copy, and visual communication strategy. Ballito, South Africa.
Self-Study Certificate Digital Graphic Design

INTEC College

2003 - 2003

Digital graphic design fundamentals, layout, typography, and visual communication. Johannesburg, South Africa.

Experience

Founder & Creative Director

ApplePi Designs

Ballito, South Africa

Jan 2006 - Jul 2025 (19 years 6 months)

Directed 100+ brand and design projects end-to-end across travel, lifestyle, hospitality, healthcare, financial services, and B2B sectors, serving as primary creative partner and client-facing lead. Developed comprehensive brand systems — logos, typography, color, layout grids, brand guidelines — translated across print collateral, packaging, environmental graphics, presentations, and web. Managed and mentored junior designers, reducing turnaround times by 30% through workflow optimization. Directed photo shoots and coordinated video production for brand campaigns. Led multi-channel campaign execution from brainstorming and concepting through design, client presentation, and production.
Lead Web Designer & Marketing Lead

Fiberlay, Inc. & Subsidiaries

Sarasota, FL

Aug 2023 - May 2025 (1 year 9 months)

Led redesign of multi-brand web presence through user-centered WordPress design and strategic UX/UI improvements. Designed brand-consistent visual systems for product launches, campaigns, and client-facing materials including presentation decks, packaging, and environmental signage. Created data-driven email marketing templates, boosting click-through rates by 20%. Partnered cross-functionally with executives, content writers, and developers to maintain consistent brand execution. Implemented Trello-based project management workflows for improved collaboration and delivery efficiency.
Senior Web & Graphic Designer

Blue Orange Designs

Ballito, South Africa

Sep 2019 - Mar 2022 (2 years 6 months)

Delivered high-volume, on-brand digital and print design assets for clients across diverse industries. Designed and launched responsive WordPress websites with emphasis on usability and conversion optimization. Produced UX/UI wireframes, web mockups, and interaction prototypes aligned with client objectives. Created cohesive brand systems and campaign visuals for digital and traditional media. Championed creative excellence and consistency across all deliverables, mentoring junior designers in visual strategy and best practices.

Awards

Winner – Best Marketing Agency, North Coast Courier Awards (2023)

3rd Place – Best Digital & Social Media Company, North Coast Courier Awards (2023)

Service Fanatic Award – FedEx EMEA (for outstanding client service, communication, and quality excellence)

Affiliations

ApplePi Designs – Founder & Creative Director (2006–2025)

Red & Yellow Creative School of Business – Graduate, Digital Copywriting

LinkedIn Learning – Generative AI & Design Tools (2025)

Industries

Skills

Elsewhere on the Web

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On Coroflot

@JacqualineLittleton, member since 2023