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Keen Footwear Brand Expansion

This was a demo for The Ohio State University's Industrial Design Juniors. The project brief is to expand Keen Footwear's brand by investigating Keen's strengths and market opportunities. My task was originally to perform a sketch and rendering demonstration, but it quickly expanded as I wanted to do my homework on Keen prior to putting pencil to paper. Presentation materials and renderings completed in 2 days.

James Lua
Senior Industrial Designer at Priority Designs Columbus, OH