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User Experience + Industrial Design Lead

James Lua

Columbus, OH
Available Now
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  • About
  • About

    With 18+ years of experience in Industrial Design, and with 6+ of those years growing and leading a team of UX/UI designers in a consultancy setting, I love working at the intersection of physical and digital products.

  • Education
    • Bachelor of Science Industrial Design
      The Ohio State University
      2000 - 2004
  • Experience
    • Lead, User Experience + Industrial Design
      Midmark
      Dayton, OH
      Feb 2023 - Present (2 years 3 months)
    • Senior Industrial Designer
      Priority Designs
      May 2010 - Dec 2022 (12 years 7 months)
      Program manager and designer working in all phases of product development: research and strategy, design conceptualization, 3D CAD development, manufacturing and launch support. Clients include: Nike, Intel, Rawlings, Kobalt, and more.
    • Industrial Designer
      New Product Innovations
      Mar 2008 - May 2010 (2 years 2 months)
      Worked in all phases of the product design process, with the added benefit of NPI's experience in manufacturing and launch support. Coordinated with NPI's manufacturing team in Shanghai, Guangzhou, and Hong Kong to help maintain design vision through the production process. Clients included: Intel, Duracell P&G, Jarden, Midmark, Georgia-Pacific, and more.

      Helped define NPI's marketing message with management. Generated marketing materials, including: print brochures, direct mailers, and email blasts. Managed, re-designed, and re-launched NPI's website (2008-2010 version) (HTML, CSS).
    • Instructor
      The Ohio State University Department of Design
      2008 - 2009 (1 year)
      Instructed Design 501: Design Drawing, while simultaneously employed full-time at New Product Innovations. Created the course outline and lesson plans for the 10 week quarter. Lessons included: line drawing, shading/value, one/two/three point perspective, marker rendering, and Photoshop introduction. Taught Spring 2008 and Spring 2009.

      Student feedback: "I loved that he brought real world experience to the classroom - he gave us realistic expectations in everything from job searching to what gets presented to your boss - without sugar coating anything. This helped a lot. Organization was great; thorough development process"
    • Product Designer
      Big Red Rooster
      Jun 2004 - Mar 2008 (3 years 9 months)
      Project range includes commercial and consumer electronics, consumer goods, toys, packaging, medical, and recreational vehicles. Participation in research and strategy (field research, user-testing, focus groups), retail design projects (environment, merchandising, fixtures), and interactive design projects (graphics, illustration) made possible with the diverse disciplines within the company.

      Personal responsibilities include the creation of new products, experiences (service design), packages, environments, merchandisers, communication graphics, client presentations, travel, and building client relationships.

      Client list includes: Nike, Motorola, Skil (Bosch), Ethicon Endo-Surgery, Chiquita, Disney, Elmer’s, General Mills, McDonald’s, Owens Corning, Wilton, Rubbermaid and more.
    • Product Designer (Intern)
      Ryobi Tools (TTi International)
      Jun 2003 - Sep 2003 (3 months)
      Worked on Ryobi, Ridgid, Craftsman, and Homelite tools.
    • Graphic Design (Intern, Freelance)
      Lunar Cow Design
      Jun 2002 - Mar 2003 (9 months)
  • Awards

    2013 IDEA Silver | Optitrack Prime 41

    2013 Core 77 Design Awards Honorable Mention | Optitrack Prime 41

    2012 Red Dot Design Award | Mogo Mouthguard

    2012 IDEA Finalist | Weldon SceneStar

  • Affiliations

    IDSA

  • Industries
    • Medical & Scientific Equipment
  • Skills
    • Account Management
    • Concept Art
    • Industrial Design
  • Elsewhere on the Web
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  • On Coroflot
    @James_Lua, member since 2011
    • Following 33
    • Followers 197
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