Golf has a rich history of famous courses, champions, and customs that are founded upon century old traditions. Golf equipment is no different, and Nike and Priority Designs sought to marry tradition with innovation with the release of the Method Modern Classics putter designs.
Inspired by some of the most popular putter models of the past four decades, Nike and Priority Designs collaborated to bring a modern aesthetic to classic putter design. A unique arc design profile creates a “high toe” appearance across the family, bringing a distinctive view from the face and at address. Machined stainless steel finishes communicate precision, and CNC tolerances provide manufacturing consistency that wasn’t available 40 years ago. Finally, an iconic family brand language was established with clean surfacing, and automotive paint applications were applied to be viewable on camera during the PGA tour, without being distracting to the player at address.