James Lee

• Create and oversee all marketing creative, including magazine advertisement, newspaper circulars, box inserts, flyers, catalogs, billboards, apparel

• Set up the brand image for Newegg subsidiaries including the Newegg Hybrid Center, which is a physical location where customers can pick up their online purchases and try out the latest in technology products like computers, laptops, gaming, HDTVs, tablets and more.

• Lead Graphic Designer for all print advertisement, newspaper circulars, and any in-house design needs. Also utilized my creative talents to both Newegg TV and Newegg.com website.

• Responsible for the overall visual style of the Newegg brand. Directed other creative departments on how to utilize my artwork for use in other mediums such as online & TV and how to implement this original creative into their work for a consistent brand identity.

• Managed the team of US print designers. Responsible for mentoring and inspiring design quality and personal growth within the team.

• Refreshed and maintained the Newegg brand Identity by setting up guidelines and new brand logos.

• Lead print designer, creating 100% new creative that was used nation-wide, including magazine & newspaper ads, flyers, box inserts, billboards and apparel.

• Conceptualized designs with the marketing team, sketching original ideas and transferring them to digital artwork for use in profit-making print and online creatives.

• Direction of Web and Print Design materials, including: Print Ads, Website, Online Ads

• Supervision of Marketing Department, including graphic & web designers and copywriters. Responsible for the delegation of work within the team to ensure a smooth workflow and on-time delivery of projects.

• Key person for Media Buying and Placements. Weekly tracking of online performance, including website traffic, click-thru rates on external efforts, customer demographics

• Event planning and designed artwork for booths and other materials

• Designer for print materials such as: catalogs, flyers, postcards, and played a key role in updating the Apperson brand image with a new logo and setting up the brand color scheme

• Conceptualized and designed booths for trade shows and other marketing events to attract more traffic and entice interest

• Web designer on the corporate website as well as other Apperson brands. Created static & animated banner ads for use in both internal and external websites.

• Lead role for all internal creative needs such as presentations, letterhead and other stationary, etc.