Jane Shinn

As the Creative Director/Project Manager I am a key member of the Community Relations team and support all internal and external stakeholder engagement activities and events. Responsible for developing original creative design concepts and approaches, while leading a creative team. I oversee and manage multiple projects/timelines from concept through execution on internal and external communication projects. Supervise the graphic designers and communication manger. * Leads the Marketing Communication team and the development of digital and marketing strategies relative to communicating Heartland Family Service's mission and impact to various stakeholders. * Provides leadership and drives the collaborative creative efforts of the agency's Community Relations team and inspires teammates on all levels to exceed expectations. * Accountable for the successful maintenance of vendor relationships and fundraising event and donor materials for the Heartland Family Service Community Relations department. Jane E. Shinn | WORK EXPERINECE CONTINUNED

Created and managed advertising/marketing materials driving and growing the brand. Managed national preferred advertising vendors including, FranchiseXpress, The Cor Group, GlobeDirect, LortzDirect, ePrize and Exact Target. * Trained, educated franchise partners and vendors on The Maids International graphic standards to build and grow brand image. * Provided marketing and advertising expertise increasing company value from $70M to $130M resulting in double-digit growth. * Directed and developed branded layouts for national marketing initiatives utilized by 150 franchise partners for local marketing/advertising efforts. * Worked with promotional partners: American Airlines, Omaha Steaks, Beaches Vacations to cross promote brands to a niche market with an interactive Flash game. * Developed national convention themed materials on an annual basis. * Created and managed national branded marketing materials for print/web layouts, photo shoots, inserts, direct mail, emails, banner ads, signage, marketing letters, newsletters, newspaper ads, magazine, yellow pages, corporate communications, etc. * Produced television commercials and national magazine ads while maintaining and growing The Maids International brand. * Fostered, managed and trained several marketing coordinators by motivating while giving honest, timely and constructive feedback. * Participated in planning the strategic direction for growing The Maids brand. * Produced TMItalk Newsletter and corporate communications PRSA Paper Anvil Marketing Communications Campaign - "Award of Excellence" To learn more about my job experiences, please visit my profile on Linkedin: https://www.linkedin.com/in/janeshinn/