We wanted to make sure that the products and services of Sofa Magic felt accessible, authentic, and transparent from the get go. Our end goal was to create a customer journey that was simple, brand identity that was credible, and an integrated online design process that smoothly guided customers to the next step, the enquiry form.
Yes, the website needed a major redesign!
By elevating their digital strategy, content creation, UI/UX design, and social media presence, we helped Sofa Magic scale their premium soft furnishings offerings and deepen consumer trust in an industry where online interactive elements were rare. Our team in Bristol included hand-drawn graphics and visual content creation in the web design, and we ensured that every touchpoint - from the first impression of the products to the final step of customers making a purchase - felt frictionless and intuitive.
