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Copywriter • Editor

Jeff Tone

New York, NY
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  • About
  • About

    • Copywriting • Direct Mail Packages • Product Promotion • Campaign Development

    • Fundraising Appeals • Web Copy • Catalog Copy • Editing • Press Releases

    I'm a versatile, talented copywriter with extensive experience in direct marketing and nonprofit fundraising. At Positive Promotions, an industry leader in direct marketing, I wrote and edited 50+ catalogs and direct mail packages a year for the promotional, recognition, academic, health and safety markets. As senior editor at the Jewish National Fund, my direct-mail letters resulted in a dramatic increase in donations. I also directed a group of writers, assigning and reviewing their press releases, brochures, annual reports, newsletters and ads for regional offices across the U.S. Whether persuading an audience to place an order or support a cause, I show my passion for the power of words in every project.

  • Education
    • M.A Doctoral Studies, English & American Literature
      Fairleigh Dickinson University
    • B.A English Literature
      George Washington University
  • Experience
    • Copywriter/Editor, Marketing Department
      Positive Promotions
      Hauppauge, NY
      1998 - 2015 (17 years)
      • Generated all creative campaign copy, from catalogs to direct mail packages
      • Wrote 50+ catalogs a year for industry-leading promotional products company
      • Created copy for company website, www.positivepromotions.com
      • Applied expertise to health, recognition, promotional, safety, and school markets
      • Crafted compelling copy to introduce technology, apparel, wellness products,
      office accessories, and trade show items
      • Brainstormed and collaborated on slogans featured on campaign products
    • Senior Editor/Copywriter, Communications Dept.
      Jewish National Fund
      New York, NY
      1984 - 1997 (13 years)
      • Produced press releases, newsletters, ads, brochures, speeches, and annual reports
      • Assigned and edited work of other copywriters
      • Created direct mail fundraising packages that resulted in a 20% increase in support
      • Handled public relations copy for 20 regional offices throughout country
      • Edited JNF’s “Land & Life” magazine
      • Maintained and nurtured press relations and responded to letters from donors
  • Skills
    • Copywriting & Editing
  • On Coroflot
    @JeffTone, member since 2015
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