Jeff Fisher, author of "Identity Crisis!: 50 redesigns that transformed stale identities into successful brands," is the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives. His first book, "The Savvy Designer's Guide to Success" is available as a PDF on CD from HOWBookstore.com. He is currently writing a new volume, with the title "Logo-Type." Graphic Design USA magazine recently named Jeff Fisher one of the design industry "People to Watch" for 2009.
Jeff Fisher has received over 600 regional, national and international design awards and his work appears in over 100 books about logos, the design business, and small business marketing.
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