Jeffrey Cruz

Lead Designer for a Boys brand, where sketching and translate new ideas to
further expand and add repetitive play value to the line. From digital sketching
then translation to CAD/Solidworks and 3D prototyping for manufacturing
purposes and improvements. Communicate with team such as Marketing,Packaging,
Overseas Manufacturing factories, Engineers and Entertainment team.
To further enhance the brand to it’s endless possibilities.

Designing with a conceptual perspective and to incorporate a educational purpose.To enhance the product with direction to capture the proper learning and fun aesthetics in which the product needs to be considerate to the children and mothers as our main demographic.

Conceptualizing point of purchase displays for specific clientele. Design to enhance the product being displayed to draw attention and to showcase the products features from gathering the brands design language. Then adding simplicity to have the product be the main focus of the display.But still communicating and relating the display to the brands design language.

Manage and supervise the shop and assist/guide students to the proper way to fabricate a certain project.Maintain all the Machinery and provide a safe and workable environment.

Manage the shipment process and manage the shipment team