Deezer, Global Acquisition Campaign

This campaign included static, animated and video assets translated in 10 languages, literally hundreds of ad units that ran in the Americas, Brazil, Germany and MENA. Every market required global unity and local differentiation. The campaign performed more that 130% higher than previous acquisition campaigns in some regions and 100% higher in the others.

Art Direction, Strategy, Design: Jen Boyd
Designers: Sofia Tendeiro, Hyerim Jeon, Artemisa Cervantes, Pierre Jordaan
Animation: Jonas Jansson
Copy: Arnaud Puyoou

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Freelance, Full-time
Jennifer Boyd
Multimedia Designer & Art Director Paris, France