Jennifer Boyd
- Contact
-
About
Jen specializes in creating brand experiences and marketing collateral, executing work like: digital ad campaigns, social media content, email, catalogs, packaging, window displays and trade show booths. She has also created over 30 albums for independent record labels and recently designed her first cover and interior for a published book.
For over ten years, through her own studio and as a freelancer, Jen has worked with many entrepreneurs to create and market brands from scratch. She has also been an integral part of rebranding at major companies such as Deezer, Skip Hop and Macy's Backstage.
Skills: art direction, graphic design, set design and production, creative strategy, illustration, iconography, typography, hand lettering, storyboarding, and planning, scouting, styling and directing photo shoots -
Education
-
BA Saxophone Performance and CompositionQueens College Aaron Copland School of Music2002 - 2005
-
N/A Saxophone Performance and CompositionSchool for Improvisational Music2002 - 2002
-
BA Saxophone Performance and CompositionUniversity of Idaho2000 - 2002
-
-
Experience
-
Global Brand Art DirectorParis, FranceJan 2019 - Present (4 years)– Collaborate with product and copy leads to realize the new Deezer brand/tone of voice
– Direct 360 marketing campaigns across the Americas, Brazil, Germany and MENA
– Manage and mentor an international team of four designers
– Scope includes digital campaigns, product assets, event marketing, billboards, branding for partnerships – executed in 7+ languages -
Head of ContentNew York, NYJan 2018 - Dec 2018 (11 months)Creative direction, design and illustration for advertising, social media and the product
-
Art Director, Social MediaNew York, NYAug 2015 - Jan 2018 (2 years 5 months)– Told strategic product-stories through image-making
– Lead and executed all art direction, design, set production, styling, product curation, photography and post-production work -
Principal, Creative DirectorNew York, NYAug 2007 - Aug 2017 (10 years)My boutique branding/co-working studio in New York -- delivered strategic creative solutions for a diverse clientele of entrepreneurs, record labels and large corporations
-
Senior Graphic Designer, ManagerNew York, NYJun 2010 - Jun 2013 (3 years)– Collaborated with consultants to rethink packaging for seven product categories and hundreds of SKUs, including sub-brands, licenses (Jonathan Adler, Target, Animal Planet, Giggle, Indigo) and private labels
– Designed eblasts, newsletters, catalogs, in-store signage and window displays
– Planned and art directed photo shoots
– Produced illustrations and surface designs for toys and bedding -
Graphic DesignerNew York, NYAug 2005 - Jun 2010 (4 years 10 months)Designed branding, packaging and print collateral for fashion & gourmet food clients
-
-
Industries
-
Skills
-
Elsewhere on the Web
-
On Coroflot@JenBoyd, member since 2008
-
-
Followers 9
