Jennifer Bernthal Pro

Lead marketing efforts for a multi-brand restaurant, catering and events company, and retail wine and spirits boutique. Managed a $100,000 marketing budget, negotiating contracts and trade deals, and approving invoices. Designed the yearly media plan. Lead creative design, content and menu production, and project management. Lead branding on the following company brands: Michael’s On East, The Green Orchid by Michael’s On East, Selby Café, Michael’s Events & Catering, Michaels Wine Cellar. Lead Rebranding for Michael’s On East after a complete renovation of the restaurant. Pitched and planned all TV appearances on ABC7 Sarasota and Tampa Fox13. Managed company websites: BestFood.com, MichaelsWineCellar.com, and MichaelsOnEastCatering.com websites. Planned, photographed, and photo-edited company menu items for use on company websites and advertising collateral. KEY RESULTS: Restaurant covers increased by 30% over the previous year. Michael’s Wine Cellar events revenue increased by $100,000 over the previous year.

Responsible for all aspects of creative and branding: Creative Direction, Graphic design, website design, content design and development, project management, copy writing, and more). Brand Champion and Creative Lead. KEY PROJECTS: Design and develop the new Marketing & Communications department at the Foundation. Develop and support the rebrand of the Foundation in all creative aspects, including print and digital campaigns, store rebranding and external signage, and eMarketing.

Responsible for all aspects of marketing including print and digital design of marketing assets; art direction, planning, design and production of annual ShalomSRQ publication; content marketing, website design and development including the 2017 complete redesign of the website.

Art Direction, graphic design of Going Places magazine. Project manager and art director for six regional AAA club publications. Lead branding design of the AAA Traffic Safety Foundation. Winner of multiple award-winning projects individually and team-wide.