Nov 2012 - Present (8 years 6 months)
In-house marketing and graphic design to help membership of 1800 independent pharmacists promote their pharmacies and compete in an evolving marketplace. My days are focused on guiding clients through best advertising/marketing practices and then designing and producing products, including direct mail post cards, rack cards, flyers, posters, banners, yard signs and door hangers. In addition to printed solutions I am also often called on to provide logo design and social media graphics. I am also responsible for an annual 55-page Vendor Directory as well as helping out as needed with in-house marketing projects.
Co-owner, Lead Designer/Marketing Director
2002 - 2011 (9 years)
In conjunction with business partners, developed business plan and opened a new business in the stationery gift market. Successfully created a new niche market in the social stationery and gift industry. Effectively managed all product development, including trend spotting, design and production. Implemented wholesale/retail website and related marketing strategies. Effectively marketed to customers through a variety of mediums including printed catalogs, direct mail, social media, email marketing and trade shows.