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About
Performance oriented Marketing professional with strong understanding of how Graphic Design, Search Engine Optimization and Social Media intersect to enhance and improve business. Motivated and enthusiastic self-starter providing creative vision, organization, project management and team motivation. Strong design skills with an eye for layout, photography, color and typography. In-depth knowledge of web graphics and print production techniques. Team player with excellent communication skills, verbal and written.
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Education
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BBA Business and Graphic DesignAdelphi University1984 - 1988Adelphi University, Garden City, New York Bachelor of Business Administration in Business, Minor in Graphic Design, 1988
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Experience
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Art Director | Manager of Digital AssetsNew York, NYApr 2011 - Aug 2013 (2 years 4 months)Responsibilities
• Provide creative direction for messaging and branding across the entire business
• Design and produce websites, landing pages, banner ads and printed collateral
• Layout wireframes for website design and visual prototypes for brochures
• Produce corporate and sales presentations
• Translate complex business ideas into effective infographics
• Design and enforce corporate branding guidelines
• Produce trade show and event graphics
• Organize and maintain digital assets including original and PDF files
• Manage and mentor in-house and off-site staff
• Optimize website design and navigation for best SEO
• Manage SEO website updates
• Align SEO efforts with PPC for best results -
Art | Marketing DirectorRoslyn, NYJan 1997 - Apr 2011 (14 years 3 months)• Designed and created company website, printed collateral and sales presentations
• Managed marketing department projects and promotional events
• Expanded brand awareness via email marketing and targeted landing pages
• Increased pipeline via SEO, PPC, email and direct mail
• Achieved organic “Page 1” rankings for critical keyword searches
• Developed system for maintaining digital assets
• Conducted whiteboard meetings to better understand client business process
• Presented software solutions and conducted webinars
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Skills
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Elsewhere on the Web
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On Coroflot@Jfeith, member since 2010
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Followers 2
