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Meijer Lake and Trail Backpacks
When selecting a new manufacturer for our own brand backpacks under the Lake and Trail brand, I was given the opportunity to also redesign them.
The timeline was tight, just two weeks to redesign seven products, ranging from a fanny-pack up to a large weekend backpacking pack, and submit for production sampling.
I quickly developed a design language and began extrapolating it out into a family of products.
