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Lead Graphic Designer
Jacksonville, FL
Jan 2021 - Feb 2026 (5 years 1 month)
• Lead creative direction and design execution for large-scale themed attractions and immersive environments for global brands including LEGO, Bass Pro Shops, Minecraft, Six Flags, and Universal Studios.
• Collaborated with engineers, stakeholders, and vendors to conceptualize and execute high-quality visual assets.
• Ensured all designs and layouts adhered to brand standards, IP guidelines, and storytelling objectives.
• Developed production-ready artwork for environmental graphics, signage systems, and experiential installations.
• Directed company rebrand, including design and launch of a responsive website, reducing bounce rate by over 50%.
• Created marketing collateral, RFPs, pitch decks, and multimedia to support business development and engagement.
• Implemented social media and digital marketing strategies, boosting audience engagement by over 500%.
• Managed vendor relationships, budgets, and strict timelines to ensure on-time and cost-effective project delivery.
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Senior Graphic Designer
Mahwah, NJ
May 2004 - Dec 2020 (16 years 7 months)
• Designed and produced visual assets for exhibits, trade shows, events, and marketing campaigns for major brands including American Express, Disney, NFL, Facebook, and Mercedes-Benz.
• Expanded role to include large-format printing, web design, video editing/production, interactive media, and digital content development.
• Collaborated with clients and internal teams to execute brand-consistent creative solutions aligned with marketing objectives, event-specific marketing goals, and meticulous brand guidelines.
• Developed branding systems, logos, and event graphics to support integrated marketing campaigns.
• Managed multiple projects simultaneously in fast-paced, deadline-driven environments.