PureAir Control Services
Jul 2014 - Present (7 years)
Create and manage budget for daily operations in art/marketing department, responsible for all creative work including audience promotions an advertising. Oversee all print production, freelance graphic artists, and desktop, publishing. Assists with audience research and develop creative briefs and design concepts to meet business objectives. Responsible for recruiting and managing third party design firms as well as internal design resources.
Redesigned brand/corporate identity for PUREAir, and the BRS division, White Sheets, Case Studies, All Trade show materials including but not limited to Booth design, pull up banners, brochures and business cards.Strategize with department leadership, initiate ideas, mock-ups and overall brand identity.Manage and design all email marketing campaigns, news letters, webinars. Raised open rates from 8% average to 16% along with raising click thru rates from 3% to 18%. Manage trade specific videos, from concept to completion, from story boarding, scripting, shooting and editing. Supervise and inspire the creative team of vendor partners; generate multiple concepts for campaigns and projects
PureAir Control Services Clearwater, FL Jul 2014 - Aug 2015 (1 year 1 month)
May 1997 - Present (24 years 2 months)
Clients include: Emirates American Football League, Analytic Stress, neurotrek (Thync), Scitechwireless,
ezreconcile, Broadway Supercars and Florida Gulf TAP.
Acquiring new business, via (Elance UpWork) and word of mouth, establishing relationships with clients. Daily contact with clients,
Concept design to the finished deliverables, stay with-in budgets and deadlines. Highly rated designer on Elance.
Business/Corporate ID design, Logos, Business Cards, Flyers, Brochures, Sale Sheets, Web Sites and various
Photoshop work (color correction and Image manipulation)
Production Artist/Print Production (Contractor)
Aug 2012 - Dec 2012 (4 months)
Design various graphics for promotional items, created from concept or with customer-supplied art. Prepare each job for press, with color separations use of Oracle file tracking system, Proof all finished work. Client contact for edits and or changes via an E-proof system.
Saint Petersburg, FL
Sep 2007 - Apr 2009 (1 year 7 months)
Work closely with customer service and clients, on specific projects, responsible for all print production, determines need
artwork and market specifications, worked within budgets. Design point of sale advertising for manufactures and retailers
with focus on maintaining their identities and building brand awareness. Daily contact with Digital Asset Manager,
management of all graphics. Graphic Designer on Target pilot, which deemed Catalina Creative Services an approved
provider of creative services for Target, and Target-branded communications.
Saint Petersburg, FL
Apr 2004 - Feb 2005 (10 months)
Work with sales staff and customer service to provide effective advertising support and ad design;graphics composition and printing services regarding advertising needs and deadline requirements. Maintain design average along with 96% accurately /build average of 19 ads a day.
Naval War College
Jun 2002 - May 2003 (11 months)
Responsible for the production of Naval War College publications, review, multiple syllabi Design brochures, invitations, and color correction and image enhancement. Direct and over see in-house designers as well as outsource work. prepare each publication for press. Proof all finished work including pre-press, watercolors, mach prints and printer blue-lines, along with press checks.
Oct 2000 - May 2002 (1 year 7 months)
Design layouts, covers, consult with clients on projects. Prepare each job for press.Proof all finished work including pre-press, watercolors, match prints and printer blue-lines.
Production Control Coordinator (Contractor)
BASF AG Products/Manufacturing
Jun 1999 - Jul 2000 (1 year 1 month)
Maintained files and archiving system for international packaging (30+countries)(Domestic 50+ products) Responsible
for coordinating and designing packaging Systems for new products including cartons and bottle label manuals.
Compiles and organizes text and layout.Contact with vendors, monitoring progress of print jobs. Design and create
miscellaneous advertising materials. Responsible for design and concept of a multi label design, challenged to reduced
production line work; cut labor costs by 60% with this design.
Jun 1997 - Jun 1999 (2 years)
Design new concepts for existing Brands of such companies as Adidas, Fila, Puma, Lee, Vans and Wu Wear to incorporate with apparel while expanding brand awareness. Create multiple examples to expand and target specific customers in their respective demographic. Supply corporate executives new concepts/designs to be sold for advertising campaigns nationally and globally. Prepress and color separation for screen-printing.