Shortly after I did this project- Nike started doing an "Equality" ad campaign, etc -Commendable-it was definitely in the air.
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NIKE + Sol iD Equality (co)Lab
Self-initiated concept.
About the shoe:
This is a covert recovery shoe that you can wear after your hardest workout, helping you recover in style.
More lifestyle than most Nike offerings, but injected with athletic DNA, for amazing comfort and surprising daily performance. A shoe you want to wear everyday-especially after sport.
....Socially this project is a about Nike and Sol standing for equality-taking a stand for equality and fighting against hate. 20% of all profit would go to programs such as the SPLC.
https://www.splcenter.org
I envisioned this shoe being made out of all recycled and salvaged materials.
Available
Freelance, Full-time, Moonlighting
John Joseph
Founder of SOLiD Industrial Design
Portland, OR