-
Consultant
Operations & Transformation
2018 - Present (6 years)
Oversaw end-to-end digital operations, including OWASP automated and manual penetration analysis to identify platform and system security vulnerabilities. Led the delivery of the 'Deposit and Buy' Token functions and trading pair exchange solutions in collaboration with PSPs, Funds, and Financial Institutions. Completed the implementation of custody on the platform for DT storage and utilised micro token exchange technology to mitigate security and fund related risks. Enhanced system's performance through the integration of OTC transactions with telegram encrypted messenger into the DTA trade platform. Streamlined operational activities by refining AML risk assessment, AML policy and compliance, antifraud and money laundering, AML/CTF training. Architected, and curated Brand, CX, UX, and UI of platform v.0.2 while driving the localisation in Arabic (Al-Fus'ha) and GDPR. Reorganised, sourced, and spearheaded a team of 12 cross-functional blockchain, devops, and financial, and legal staff members focused on the GTM roadmap to ensure seamless delivery of v2.0 live platform. Key Achievements: * Secured company's costs by $250K per year by terminating low performing platform and system vendors. * Developed annual operations budget and raised funding of worth $1.5M for R1 of v2.0 through private investment in the ME as part of the key team. * Decreased the speed-to-trade (-3hrs Avg.) through the deployment of bank grade KYC and AML blockchain client onboarding using video verification.
-
Digital & IT Advisor Consultant
Blockobi
2016 - Present (8 years)
Led blockchain explorer delivery for a DTA tracking company along with CX, UX, and UI functions for a leading frictionless exchange. Performed data-driven 'current-state-of play' analysis on digital products, services, strategy, team, systems, and architecture to enhance 'epic' delivery performance. Administered roadmap, budgeting, investment, and risk mitigation planning while completing the assigned tasks or functions within timely and budgetary constraints. Identified and secured new digital business opportunities to increase profitability as well as supported with the development and submission of proposals, strategy, and bid documents in response to a request for proposal (RFP). Devised automation and Ai business cases across evolving digital platforms, such as journey mapping, CRM, CX, UX/UI, test case, sys, architecture, devops, API, and cloud using a blend of tools and systems in line with agile and lean methodologies. Key Achievements: * Improved staff performance and build capabilities by conducting workshops on digital innovation and IT. * Contributed to a shared workstream (Agile) with a team of 10 specialists over eight digital and IT program deliveries.
-
Head of Digital Consultant
Bruce Clay
2016 - Present (8 years)
Generated new business opportunities by optimising RT bidding, ML/AI programmatic, channel and community, PPC, SEO, influence, native, contextual, segmentation, and remarketing offerings. Managed profits and loss, including staff members to ensure adequate management. Re-aligned the digital offerings to focus on customer-centric, data-driven services, determine missed market and sales opportunities, and hibernate underperforming services. Conducted audits regularly and review business regulatory compliance, including corporate and department policies or procedures to ensure consistency. Collaborated with group global department heads and key business leaders to effectively execute unified regional strategy, operations, and marketing objectives while building a healthy channel of new digital business opportunities for the organisation. Trained and spearheaded a line of business managers and digital executives to complete 35 retained client assignments using collaboration tools and agile production methodologies. Key Achievements: * Led new acquisition via localised digital channel marketing campaigns to increase rev. result targets by 15%+. * Improved operational efficiencies and reduced production costs by an average of 25 to 35% during Q3 and Q4 through team training on agile based collaborative workflow tools. * Formulated and implemented the GTM strategy and change management plan for year 16/17 to improve core service offerings, partners, vendors, and new business sales. * Deployed sales CRM and re...
-
CTO Digital Transformation, Consultant
GSA
Managed all activities associated with the digital transformation, including relations throughout the organisation, development of yearly budgets, and new IT system design and change in architecture. Streamlined functions by formulating and implementing IT policies and procedures for all information assets, including comms, dev, security, applications, and infrastructure. Established the quality assurance and data protection process while mapping the research and development future pipeline on digital channels, CRM, conversion, and digital payments over WeChat Pay and Ali Pay. Improved operational efficiencies over the globe, decreased new employee ramp-time (-48% Avg.), and internal workflow (+22% Avg.) by implementing company's digital and IT strategy along with future roadmap. Key Achievements: * Saved annual costs of worth $120K by analysing and decommissioning obsolete systems. * Yielded a competitive advantage in speeding new service time-to-market by introducing cutting-edge digital and technology solutions as well as reducing epics iterative and incremental launch prep.
-
Founder, MD/CEO
2009 - 2016 (7 years)
Managed business operations, including strategic initiatives, strategic relationships, and implementation of policies and procedures in accordance with GCC business regulatory and legal compliance. Trained and supported a 'best in class' digital, communication, and IT team to assure alignment with business-critical targets and strategic objectives. Personified traffic on regional mainstream and niche media platforms to drive brand awareness and build new business. Defined the brand and critical market path via a 'Digital Education' and 'Value-Add' proposition in strategic GCC locals. Organised and led a high-performance sales team to ensure adequate lead generation, retention, upsell, and relationship lifecycle with CRM. Attained 15% to 18% improvement in 'bottom line' through cost reduction by building a digital and IT unit (6,000 Sq. Ft) with 75+ staff for the provisioning of enterprise architecture, platform, integration, devops, apps, data, test, CX, UX/UI, SEO PPC, QA, and PM. Key Achievements: * Led new acquisition via localised digital channel marketing campaigns to increase revenue result targets by 15%+. * Generated revenue of $52M and improved EBITA by heading a six b2b commercial, digital, and IT units. * Increased business by an average of 15 to 20% per year by increasing market share ownership of digital and IT solutions in target Middle East territories. * Delivered digital, IT transformation, and innovation solutions across 25 industry sectors by focussing on customer and experience (CX).