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Marketing & Design Professional

Jonathan Michael Siegel

Los Angeles, CA
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  • About
  • About

    Seasoned marketing and design professional with 10+ years of experience both in-house and as a consultant. Areas of expertise include corporate identity, logo design, email marketing, print and website design, social media marketing and user experience. Knowledge of industries including retail, printing, manufacturing, publishing, sporting goods, non-profit and small business start-ups. Great customer service and team management skills.

    Specialties:

    Art Direction

    Corporate Identity

    Logo Design

    Email Marketing

    Print and Website Design

    Social Media Marketing

    User Experience

  • Education
    • Certificate Advanced Web and Interaction Design
      UCLA Extensions
      2012 - 2012
      Apprenticeship, User Experience, TradeYa | 2012 Certificate Classes, Advanced Web and Interaction Design, UCLA Extensions | 2012
    • AA Graphic Design
      Fashion Institute of Design & Merchandising
      2005 - 2006
    • BS Retailing and Consumer Sciences
      University of Arizona
      2001 - 2005
  • Experience
    • Marketing & Communications Manager
      Beverly Hills Chamber of Commerce
      Beverly Hills, CA
      Jul 2015 - Present (11 years)
      Oversees brand identity and communications for all chamber programs and events.

      • Exceeded 2015 email marketing sales goals of 12K

      • Redesigned chamber website, email communications and logo

      • Managed the production of the Chamber's annual directory publication, "Beverly Hills: The Guide"

      Delivered an array of services including:
      – Posting member and Chamber press releases and advertising to local and regional media outlets
      – Tracking the performance of our Chamber’s websites, member and Chamber eBlasts and Chamber eNewsletters
      – Creating branding for events and programs for both digital and print applications
    • Co-Owner & Creative
      Grow Kid Grow - Children's Resale Clothing Boutique
      Jan 2009 - Present (17 years 6 months)
      Proactively using my knowledge and experience in fashion, retail, buying, merchandising,
      store layout and design, logistics, staffing and event planning to make this store the best it can be.

      – Developed, cultivated, and grew this new and gently used children's clothing and assessors store to be known as one of the best in Los Angeles.

      • 2014 Best of LA, by "LA Magazine"
      • 2013 Best of LA, by "LA Weekly"

      • Doubled profits in its first year and continues to grow

      – Generated store branding and advertising
      – Created procedures across business
      – Managed employee relations
      – Oversaw buying and layout of merchandise
    • Marketing & Graphic Design Associate
      Beverly Hills Chamber of Commerce
      Jan 2013 - Jun 2015 (2 years 5 months)
      Responsible for driving digital and traditional marketing campaigns, public relations and member marketing services at the Beverly Hills Chamber.

      • Exceeded 2013 email marketing sales goals of 10K

      • Oversaw a successful redesign of the Chamber website

      • Managed the production of the Chamber's annual directory publication, "Beverly Hills: The Guide"

      Delivered an array of services including:
      – Posting member and Chamber press releases and advertising to local and regional media outlets
      – Tracking the performance of our Chamber’s websites, member and Chamber eBlasts and Chamber eNewsletters
      – Creating branding for events and programs for both digital and print applications
    • Art Director
      Self-employed web & graphic designer
      Oct 2007 - Oct 2012 (5 years)
      FERA INTERNATIONAL CORP., Sept 2012
      • Created planograms for upcoming season and CMS management for company website

      THUNDERBIRD FILMS, Jul 2011
      • Developed title treatments and materials for domestic and Canadian based productions

      MADELYN HAMMOND ASSOCIATES, Aug 2011 – January 2012
      • Produced advertising artwork for clients including Deadline.com

      SONY PICTURES ENTERTAINMENT, Jan 2011 – Jun 2011
      • Created concept art and designed domestic and international one sheet for Martin Scorsese’s TAXI DRIVER Digital-Restored release

      BOLTHOUSE PRODUCTIONS, March 2011
      • Designed concept art for new business proposal for Gatorade product advertising

      CHILDREN'S HOSPITAL COLORADO, Oct 2010 – Dec 2010
      • Drafted concept art for multiple special program for the Department of Pediatrics

      KIRK"S PROPERTY MANAGEMENT, Dec 2008 – May 2010
      ANDELSON CONSULTING INC., Oct 2007 – Sep 2009
      • Created brand identity for start-ups
    • Graphic Designer
      Fera International Corp.
      Jun 2009 - Jun 2010 (1 year)
      • Produced new line of style guides and designs for ski catalog and trade show signage
      • Designed print campaign for store distribution and ads for industry publications
      • Created and designed email subscriber sales campaign
      • Apparel Photo Editor for advertising
    • Art Director
      NAX Partners/Pegasus Media World
      Jun 2008 - Jun 2009 (1 year)
      • Designed hard cover and paperback book covers
      • Layout Artist for print and digital book copy
      • Created artwork for micro-site branding campaigns
    • Account Executive | Marketing Consultant
      Intaglio
      Oct 2006 - Feb 2008 (1 year 4 months)
      • Account Manager for several companies with annual revenue exceeding 10M including CAA, Hilton Family, Cedars Sinai, USC, Stileto Entertainment,
      • Appointed art designer for select marketing and branding campaigns
      • Guided and directed clients on design initiatives capitalizing brand relevancy and expansion
    • Public Relations Internship
      BWR Public Relations
      Aug 2006 - Oct 2006 (2 months)
      • Talent Media Presentations,
      • Database Entry
      • Library Organization
    • Merchant / Management Internship
      Macy's West
      2004 - 2005 (1 year)
      • Buying
      • Store Management
      • Advertising Coordination
      • Sales Analysis
      • Promotion Forecasting
      • Product Comparison
      • Team Training and Management
      • Customer Service
      • Operations
      • Logistics
      • Security Assessments
      • Internal and External Relationship Development
  • Affiliations

    AIGA, FIDM, SoCal Cats, BSA, TIOH, JWOOD, IKAR, Big Sunday, Birthright Israel NEXT LA

  • Skills
    • Art Direction
    • Design Management
    • Graphic Design
  • Elsewhere on the Web
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  • On Coroflot
    @JonathanMichaelSiegel, member since 2008
      • Followers 1
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