Julia Leontyeva

Developed, rendered, and expanded art concepts throughout production of the
in store/event fixture for Samsung and Ostin.

• Event / Retail design. Shop-in-shop / Fixture / Promo Mechanics / Interactive
• Design based on cost targets, material quality, legal requirements and branding guidelines.
• Design research and trend analysis to create solutions, for both visual and construction challenges.
• 3d modeling, texturing and rendering environments, objects, and character assets.
• Control technical drawings, design specifications and detailed assembly instruction sheets.
• Prepare presentations, fixture graphics and merchandising guidelines.
• Collaborate with production and creative team to develop artwork for marketing initiatives

Efficiently lead and administer creative design projects in support of ongoing marketing and merchandizing programs for Loreal, Philips, Sony, SUN InBev, PepsiCo, Unilever, Kimberly-Clark, Pharmstandart, Boehringer-Ingelheim, VTB, Sberbank, Megafon, Beeline, MTS.
Management teams to ensure quality execution of project deliverables. Assess market position and trends, devise advertising strategy, and present to senior management. Create 3d design and graphics focused on BTL marketing campaigns. Forge and sustain high-performance production and design teams. Review production materials on key projects; manage operational, strategic, financial, bid review, staffing, and administrative functions. Ensure compliance with and implement corporate standards. Provided myself as a cross-functional role between Design, Engineering and Project.
• Event / Retail design. Shop-in-shop / Fixture / Promo Mechanics / Interactive
• Managed projects from ideation, sample development, client review, and production.
• Lead five team members and two freelancers in the various production phases such as modeling, texturing, printing.
• Responsible for the recruiting, training, directing of the graphic design team
• Mentored junior designers to ensure creative output supported client brand and campaign strategy
• Design research and trend analysis to create solutions, for both visual and construction challenges.
• Control technical drawings, design specifications and detailed assembly instruction sheets.
• Prepare presentations, fixture graphics and merchandising guidelines.
• Optimized a fast and efficient workflow for my department
• Collaborated with engineers and manufacturers to establish and evaluate design concepts for manufacturing
• Developed technical illustrations and freehand illustrations to aid international vendors in construction expectations