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BlackBerry Q5
Industrial Design Concept Testing:
What should the premium Curve franchise of BlackBerry smartphones look like once BlackBerry 10 is introduced? Do we want to maintain a design language which reflects the approachable and friendly design of past Curve products? Do we want to present a revolutionary ID that reinforces our new OS? This research took five concepts – ranging from evolutionary to revolutionary in design – and assessed their strengths and weaknesses based on user feedback.
