INTERIM DESIGN DIRECTOR
AMERICAN ACCESSORIES INC.
Jun 2018 - Dec 2018 (6 months)
Managed and oversaw the design and development of handbag and accessory collections for the LODIS brand. Managed Product Developer in daily duties. Designed and developed Summer 2019 collection for the LOLA brand.
HEAD OF CREATIVE
HAPPY GIFTS INC. (funded by Signal Products)
Los Angeles, CA
Jul 2016 - Sep 2017 (1 year 2 months)
Responsible for all creative aspects of Happy Gifts Inc. Provided brand, marketing strategy, and creative direction for 6 in-house brands and managed the entire lifecycle of all products.Built and led creative and operations teams in overseeing
company day to day projects and operations.
Achievements include building a subscription box company increasing subscriber base to 2000+ active subscribers in 6 months, increasing LTV and besting targets for landed cogs.
TECHSTYLE FASHION GROUP
El Segundo, CA
Apr 2013 - Feb 2014 (10 months)
Designed and developed handbags (over 80 sku per month) for the JustFab brand. Established and streamlined a development and production process for handbags. Achievements include designing and developing multiple styles that have become signature styles and best sellers that continue to drive sales for the handbag category.
Monterey Park, CA
May 2012 - Apr 2013 (11 months)
Designed and developed fashion handbags for multiple fashion retailers.
FOREVER 21 INC
Los Angeles, CA
Apr 2011 - Feb 2012 (10 months)
Designed and developed fashion handbags for the Forever 21 brand. Managed Assistant Designer in daily creative duties.
ANN'S TRADING CO INC.
Dec 2009 - Apr 2011 (1 year 4 months)
Designed and developed fashion handbags for multiple fashion retailers. Led in-house creative team in design development, product photography, marketing asset development and sales/ merchandising.
Jun 2006 - Nov 2009 (3 years 5 months)
Assisted lead designer in the design and development handbag collections for the BCBGMAXAZRIA brand. Lead designer for Runway handbag/Accessory collections. Mentored and managed Interns and Design Assistants in daily creative duties.