-
Consulting Graphic and Web Design
Mile High Ambulance, LLC
Feb 2012 - Present (12 years 2 months)
-Designed all brand and logo standards.
-Designed and coded V1 and V2 websites: http://milehighambulance.com/
-Routinely updated and created graphic files for: Employee badges, Marketing materials, Vehicle Graphics, Uniforms, and office materials.
-
Director of Marketing
Red's Shed Rentals
Mar 2014 - Aug 2014 (5 months)
-Oversaw all Digital and Print marketing materials and campaigns.
-Designed, built and maintained brand standards to ensure consistent creative throughout all marketing campaigns and instructed all creative employees on their use.
-Performed Keyword analysis and implemented on-page SEO strategy
-Updated all social media pages and business listings for SEO optimization.
-Managed, tested and oversaw: RedsShed.com and blog.RedsShed.com.
-Designed and built all new digital landing pages via header graphics, on page SEO and how-to pages.
-Implemented SEO strategies through Organic Search tactics to increase awareness in Red's Digital space through: specifically targeted URL creation, page linking, sub-domains, external business listings, social media pages & video search.
-Audited website and lead sources on weekly basis to ensure functionality.
-Managed a team of 8 interns to get all projects completed on a daily, weekly, monthly and yearly schedule.
-Provided Bloging, on page SEO, creative design, video editing, VSEO and social media management training to the team.
-
Web Master
Summit Automotive Partners
Aug 2012 - Mar 2014 (1 year 7 months)
-Oversaw project coordination for Digital and Print marketing materials. This involved scoping our project request from General, queuing up the graphics design department and ensuring strict corporate brand standard guidelines were met.
- Managed the Groove and Vista websites:
GrooveAuto.com, GrooveMazda.com, GrooveFord.com, GrooveSubaru.com, GrooveToyota.com,
VistaColorado.com, SilverthorneSubaru.com and VistaJeepChryslerDodgeOfSilverthorne.com.
-Designed and built digital pages for many yearly marketed sales events. Landing pages for new vehicles models for 2013 & 2014 Vehicles, re-designed service and parts landing pages for 6 websites, designed and built Drive For Education info/landing pages with custom application submission forms.
-Implemented SEO strategies through Organic Search tactics such as: page content, specifically targeted URL creation, page linking & video search.
-Audited website and lead sources on a monthly basis for the 6 stores to ensure functionality.
-Conducted competitive analysis of competing franchises to ensure state-of-the-art best practices.
-Website audit and support to dealer level staff and General Managers.
-Provided CRM, Bloging, on page SEO, Specials Upload and Inventory management training at the store level to new hires.
-
Inventory Specialist/Website Audit
Groove Mazda
Feb 2010 - Aug 2012 (2 years 6 months)
-Managed Print and Digital specials publishing under the New and Used car manager’s direction.
-Prepared inventory for the lot: New inventory PDI management, used car presentation/advertising and photography of each unit.
-Worked with the Service Department to certify incoming CPO inventory and present it according to Mazda USA guidelines.
-Assisted the sales department meet and exceeded specific monthly sales goals and year-over-year quotas through sales and marketing
-
Lead Designer/Web Manager
Savante Wine Cellars
Jan 2009 - Feb 2010 (1 year 1 month)
-Designed, built and ran Savantewinecellars.com and HogebackWoodworking.com websites.
-Built templates for presentation and inventory management in Adobe Illustrator and Excel.
-Set up the 3D SketchUp library catalogue of all parts made in the manufacturing shop.
- Built from the ground-up designs for new product lines in mechanical drawings and 3D space.
-Developed standard operating procedures for a majority of the product lines.