Kelsi Konopka

Responsible for constructing pages within the weekly circular from start to finish. Primarily completed apparel spreads incorporating designs from a proposed “go-by” and finessing to finalize the page. Works closely with ad managers, other team members and creative lead to implement effective designs into the circular. Also created circular production timeline graphic to aid other team members.

Responsible for the layout and design of all print and digital business critical collateral. In charge of creative design for yearly and quartely catalogs, brochures, web banners, web content and landing page design, packaging design, logo design, sell sheets, set-up sheets and owners manuals along with processing and editing all photography received from vendors and in-house imagery. Took over responsibilities of creative lead upon her departure. Responsibilities inlude: managing freelance designers, coordinating photo shoots, requesting quotes from print vendors, creating print-ready and pre-flight materials and re-developing brand guidelines across all business units.

Responsible for creating marketing materials for all chamber events. Marketing materials included pamplets, email news letters, award certificates, brochures, and flyers. Also attended board meetings and contributed ideas to marketing strategy.

Worked closely with the newspaper developer and designed advertisements for various slots within the newspaper, created marketing material for events including buttons, posters and brochures. Was also in charge of developing web banners and headliners.