Global DIRECTOR OF VISUAL MAREKTING
My focus has been to generate high-impact ideas that helped drive the company's gross sales of 1.5billion to now more than 5.5billion. My efforts have been recognized by increasing sales by more than 200% in some instances, while reducing our overall investment by 45%. I introduced a tool that would to not only measure compliance but create action items to improve compliance by more than 85%. I am responsible for 800 instore marketing presentations per year as well as the design, production and distribution of more than 300 different types of point of purchase displays. I led the way for Skechers to launch its first window ever at both Macy's and Famous Footwear on 34th Street in NYC, which led to increased sales of more than 30%. I created a shop in shop program that allowed Skechers to share their brand message in more than 2,000 stores across 20 countries. I oversaw design and construction of the largest Skechers shop in shop in the world, located in the UK, resulting in a 65% increase in sales and 30% increase in inventory, I oversaw design and construction of the first Skechers operated shop in shop in the world, located in Madrid, this store is scheduled to open in June 2020. My position allows me to lead and work with cross functional teams corporate leaders, advertising, sales, legal, product development, retail construction and partners from around the globe.
CREATIVE DIRECTOR OF VISUAL ARTS/MARKETING
Focused on providing leadership and design direction for marketing initiatives of more than (18) brands. I was the leader in the design and installation of our corporate brand identity in California, Canada, New York and South America. I was responsible for planning and forecasting a fiscal budget exceeding 4.5 million dollars across multiple brands with multiple budgets. I successfully managed and designed more than 300 marketing and promotional events nationwide per year which included surf events such as the Eddie Aikau, and the Roxy Pro. I was instrumental in the launch of Quiksilver Women's, and the Kelly Slater lines. I created several art exhibits, as well as managed the design and construction of the Surf History Museum, I managed all National Sales meetings as well as other major corporate events. I designed award winning tradeshow booths, and successfully managed a two-million-dollar tradeshow program which included 8 booths, participating in 5 events per year. I created and implemented a more streamlined project management system, resulting in an overall savings of 35% in payroll, installation, travel, shipping and I&D
Led construction teams to install more than 10 retail stores. I developed marketing plans for grand openings of new locations methods include social media, creation of blog content, print ads, direct mail, and others with an added focus on community-based marketing. I created direct consumer marketing campaigns that drove traffic and increased sales. I developed planograms to ensure product aligned with customer behavior. I Created training tools for all new key initiatives shared and educated team-members to ensure success of launch.