Kaitlyn Isola

- NYC Digital Agency 5 months * Client Account Management management of 5 marketing retainer accounts * Creation and Distribution of Company and Client Press Materials press releases, copywriting, feature articles and distribution via Cision Platform * HubSpot CRM Management daily use and management of organization HubSpot accounts * Client Acquisition and Sales Management management of daily sales inquiries calls, email correspondence, and pitch presentations

Blackman Plumbing Supply Co., LLC 10 months *

* Establishment of all facets of the marketing program, including digital initiatives, print ads, vendor co-op programs, and email marketing correspondence * Conceptualized, managed and successfully launched company website, nyps1.com * Spearheaded multiple operational initiatives designed to enhance efficiency centralized customer quotes and orders email procedure and setup, warehouse mapping and restructuring, physical inventory reallocations based off of sales performance and KPI program introduction and facilitation * Assisted in management of MBE (Minority Business Enterprise) program and successfully generated qualified leads * Restructured purchasing procedures in order to increase efficiency and promote responsible spending implemented mins and maxes, created and hired inventory controller position, assisted in the facilitation of WMS software * Mastered ERP system (DDI Inform) in order to make calculated and informed operational and marketing decisions based on sales performance

LLC 6 months * Execute and Oversee Trade & Showroom Marketing Initiatives * Customer Email Campaign Management Creation of E-blasts, Distribution Lists, and Analysis of Campaign Analytics * Amazon Marketplace Management: GP Calculation, Inventory Management & Advertising PPC Google Advertising Campaign Execution and Management * Corporate Event Planning and Management 2-3 Trade and or Showroom Events Per Month * Management of Marketing Team Members: Overseeing Daily Projects and Assigning Tasks * Management of 15+ Vendor Co-Op programs * Advertising and Web Content Copy Creator (WordPress &Magento platforms) * Editor and Content Creator for Blackman At Home Blog via WordPress Platform * SEM (Search Engine Marketing)/ Digital Advertising campaign execution through Google and Facebook *

(Search Engine Optimization) Development & Management, including optimization of H1's, meta descriptions, page titles, and on-page content * Amazon Marketplace Inventory and Pricing Management * Daily monitoring of SEO progress via the BirghtEdge platform * SEM (Search Engine Marketing)/ Digital Advertising campaign execution through Google and Facebook * Daily Social Media Development & Management (Facebook, Instagram, and Twitter) * Advertising and Web Content copy creator (WordPress &Magento platforms) The Tiffen Company 1 year 6 months * Creation & Management of Google Ad Words campaigns * SEO (Search Engine Optimization) Development & Management * Daily management of company social media accounts, Facebook (56k), Instagram (70k) & Twitter * Creation of company literature in Adobe & Microsoft Programs - Press Releases, Copy Writing, and Feature