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Graphics Manager at All Type Truck & Trailer

Karen Black

Dearborn Heights, MI
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  • About
  • About

    I boldly entered the workforce with an Associate’s Degree in Architectural Construction Technology from Henry Ford Community College in Dearborn, Michigan. Upon graduating, I was hired as a customer service representative for a well-established trucking company. This allowed me to pursue and conquer the challenges of a budding customer service career. I continued to gain valuable experience with each company I worked for, striving to provide my clients with the utmost quality service and solutions to their individual needs.

    As I continued to grow professionally, I began to realize I was also evolving personally. Ever an art lover with a knack for design, I soon found myself answering the desire of furthering my degree, in design, until now, kept only in the back of my mind. Always one to make things happen, I enrolled in the Graphic Design Program at the International Academy of Design and Technology.

    It is no surprise that I found myself in a design program. I long had an interest in all things art and design related. An avid artist since childhood, I have explored a vast array of media including classic drawing, watercolor, acrylic and further exploring flower arrangement and jewelry making. With a sketchbook never far from reach, an idea is never wasted. Not only a creative individual, I am a dedicated, hard working designer who strives to give my clients the best solutions to their needs—sometimes surprising and surpassing their expectations with that little extra something they didn’t even know they wanted. I am one to listen, understand and deliver, providing designs that work for my clients... And getting results.

    My freelance experience includes stationary items, announcements, invitations, a website/marketing package for a local salon, a monthly newsletter for an inspirational women’s support group, and various other projects as my portfolio continues to grow.

  • Education
    • Bachelors Graphic Design
      International Academy of Design & Technology
      2007 - 2010
    • Associates General Science
      Henry Ford Community College
      1990 - 1995
  • Experience
    • Graphics Manager
      All Type Truck & Trailer
      Mar 2013 - Present (13 years 3 months)
    • Graphic Designer
      Karen Black Design
      2008 - Present (18 years)
      • Created and designed logo, website and marketing package for a local spa/salon
      • Designed corporate Christmas card and Holiday Banquet program
      • Designed t-shirts, invitations and flyers for a fund-raising team
      • Designed, updated and distributed a monthly newsletter for an inspirational women’s support group
      • Designed miscellaneous stationary items including baby announcements, birthday, wedding and shower invitations 
    • Marketing Director
      LaVida Massage
      Sep 2011 - Mar 2013 (1 year 6 months)
      • Lead the development and creation of all collateral for corporate and unit level support
      • Provide network support for all graphic design issues an special projects
      • Manage a library of ad slicks, templates and other various graphic components used to support both the corporate office and the network
      • Spearhead continuous research into new products and material suitable for marketing the LaVida brand
      • Manage Social Media Marketing in all facets, including Constant Contact email marketing, Facebook and Twitter
      • Liaison between corporate and PR firm
      • Monitor, approve and enforce advertising and brand standards throughout the network
      • Research new printers, obtain quotes, oversee printer’s operations
    • Marketing Analyst
      Team Detroit
      Mar 2007 - Feb 2009 (1 year 11 months)
      • Designed and maintained website graphics for Ad-Insights, Ad-Activity, and Ad-Value
      • Integrated and managed the daily, weekly and monthly outside data inputs into the Ad-Insights database
      • Maintained daily client contact to deliver requests of the Ad-Insights system above and beyond the normal monthly reports
      • Main point of contact for users of Ad-Insights acting as the expert on where and how to get data
      • Supported the Ad-Insights Supervisor in special projects and requests on an “as needed” basis
      • Recommended measures to improve work process methods, equipment performance, and quality of product
    • Account Coordinator
      Archway Marketing Services
      Nov 2005 - Sep 2006 (10 months)
      • Managed all phases of estimating procedures, from obtaining perspective job information through calling
      clients with formal pricing
      • Executed promotions on assigned accounts, including monitoring program activity, communicating
      with the client on program details and providing recommendations on program execution
      • Responsible for management of inventory, inventory procurement management, usage analysis,
      and replenishment timelines
      • Kept the Account Manager informed of all client inquiries, concerns, and matters of significance
      • Utilized multiple internal systems to facilitate promotion execution
      • Contributed to the development and growth of existing business by informing Account Manager of
      new business opportunities and opportunities to expand current business
    • Sales Analyst
      ThyssenKrupp budd
      2002 - 2005 (3 years)
      • Responsible for monthly financial and volume forecasting and reporting to Corporate HQ and weekly volume
      forecasting/reporting to manufacturing plants
      • Input and monitoring of schedules, reporting, and database with constant monitoring of plant shipping/receiving
      reports, as well as auditing and tracking errors and problem resolution
      • Main liaison between the customer and manufacturing facilities
      • Prepared, composed, and updated, a variety of internal and external correspondence
      • Prioritized and tracked time-sensitive events and assignments to ensure timely completion
    • Administrative Manager
      Cameron Ashley Building Products
      2001 - 2002 (1 year)
      • Managed administrative business office, staff, accounts payable and coordinated accounts receivable
      • Responsible for purchase orders, receipts and expense report reconciliation, monitored financial and sales records
      • Managed employee files, payroll, benefits and new hire orientation
      • Arranged and set up meetings and conferences as directed, provided information and assistance, and routed callers
    • Customer Relations Manager
      Home Preview Channel
      1999 - 2001 (2 years)
      • Managed staff of eleven customer service representatives, graphic designers, administrative staff, photographers, and accounts receivables
      • Responsible for employee hiring, orientation, training, and discipline
      • Built Customer Relations program from ground-up for this new start-up company, created and implemented training exercises, manuals, processes and reports, as well as service database
      • Coordinated customer relations activities with marketing, sales and technical departments
      • Organized and participated in meetings, conferences, seminars and other events to receive information relevant to current and future projects
  • Affiliations

    AIGA

  • Skills
    • Branding & Corporate Identity
    • Content Strategy
    • Graphic Design
  • Elsewhere on the Web
    • n
  • On Coroflot
    @KarenABlack, member since 2009
      • Followers 3
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