Packaging Design Manager at Lab126 (Amazon)

Karl Bakker

San Francisco, CA

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About

An industrial designer with 15 years experience, I strive to elevate the user experience with insightful products that are sustainable and commercially practical. My unique approach to 3D innovation drives emotional and rational benefits for consumers while defending and strengthening brand values.

SUMMARY

• Unique experience in industrial design for brand packaging of fast-moving consumer goods

• Possess strong ideation and technical skills to turn viable concepts into category-leading products

• Ability to work in a fast-paced environment as a member of a team or independently

• Strong leadership skills and aptitude working directly with clients
Education
- Bachelor of Design Industrial Design
  
  University of Technology, Sydney
  
  1992 - 1996
Experience
- Packaging Design Manager
  
  Lab126
  
  Feb 2010 - Present (15 years 3 months)
  
  Developing creative packaging solutions for the Amazon Kindle.
- Freelance Packaging Designer (Lab126)
  
  Amazon.com
  
  Oct 2009 - Feb 2010 (4 months)
  
  Developing creative packaging solutions for the Amazon Kindle.
- Freelance Industrial Designer
  
  World Centric
  
  Aug 2009 - Nov 2009 (3 months)
  
  Design of biodegradable food service products.
- Freelance Industrial Designer
  
  Deutsch Design Works
  
  Sep 2008 - Nov 2009 (1 year 2 months)
  
  • Create high-end sustainable packaging for brands such as Sprint and Welch’s
  • Collaborate with a team of graphic designers
  • Participate in client and supplier meetings
  • Develop research stimuli, attend focus groups and summarize learnings
- Freelance Industrial Designer
  
  Astro Studios
  
  Sep 2009 - Oct 2009 (1 month)
  
  Developed creative packaging solutions.
- Freelance Industrial Designer
  
  Haas School of Business, University of California, Berkeley
  
  Feb 2009 - May 2009 (3 months)
  
  • Create forward thinking hardware interface concepts
  • Ideate with a team of MBA students
  • Participate in presentations to panel of judges
- Lead Industrial Designer
  
  Webb Scarlett deVlam
  
  May 2001 - Sep 2008 (7 years 4 months)
  
  • Create world-class brand packaging solutions for markets in the United States, China and Europe for brands such as Microsoft, Gatorade, Gillette, Olay, Mobil 1, Tide and Downy
  • Collaborate with multi-disciplinary teams combining branding, structure and graphics
  • One of four design team leaders for over three years, in charge of guiding the team from ideation through to design development
  • Develop and maintain design intent through design specification and engineering
  • Maintain tight deadlines and ensure quality results under pressure
  • Visualize using hand ideation sketching, 3D CAD, computer rendering and digital presentation
- Industrial Designer, London
  
  Webb Scarlett deVlam
  
  Jun 1998 - Sep 2000 (2 years 3 months)
  
  • Create innovative brand packaging concepts for European market
  • Oversee model-making process and maintain design intent
  • Visualize using 2D CAD, computer rendering, hand ideation sketching and rendering
- Design Draftsperson
  
  Aldridge Traffic Systems, Sydney, Australia
  
  Aug 1996 - Feb 1998 (1 year 6 months)
  
  Design and engineer products and services for the traffic signaling industry
  • Create CAD drafting of parts and assemblies
  • Maintain a stringent quality system
Affiliations

ISDA Professional Member
Skills
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@KarlB, member since 2007
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