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Senior Designer
Hasbro Far East Ltd
Hong Kong, Hong Kong
Nov 2013 - Oct 2021 (7 years 11 months)
Managing full-cycle development of licensed toys, including fashion dolls, small dolls, and plush—ensuring design integrity from concept through production. Collaborated with global cross-functional teams to manage sculpting, model making, deco, and soft goods aesthetics. Oversaw prototype creation, sample reviews, and resolved manufacturing challenges while meeting quality and safety standards. Applied expertise in soft goods (fabric selection, pattern making, construction) to optimize aesthetics and manufacturability. Delivered clear design intent through presentations for phase reviews and development meetings.