Keith Rouse

Developed and executed a comprehensive multi-channel marketing strategy for a global manufacturing company with annual revenues over $50MM. Thought-leader and change-agent for all aspects of marketing and advertising strategy, external communications, industry and media relations, and marketing metrics.

RESULTS
• Reduced Cost per Lead by 21%, Cost per Acquisition by 24% through aggressive campaign optimization.
• Developed new digital marketing programs that delivered an 11% growth in total leads YOY.
• Grew total booked sales by 15% with advertising focused on ready to buy prospects.
• Increased total annual revenues by $2.5 million (up 9%).

Managed both the strategic, long-term and day-to-day marketing activities for a 150-bed hospital including competitive and trend analysis, market share evaluation, advertising, creative development, and public relations.

RESULTS
• Generated 830% growth of landing page traffic and a 56% increase in sales of hearing aids.
• Grew social audiences by 6.2%, social reach by 27%, and engagement by 137%.
• Prompted 346 content downloads, 170 inbound calls, and 133 inbound emails in 60 days.
• Drove overall page sessions up 32% and new users by 56% compared to the previous year.

Managed both the strategic, long-term and day-to-day marketing activities for a 150-bed hospital including competitive and trend analysis, market share evaluation, advertising, creative development, and public relations.

RESULTS
• Generated 830% growth of landing page traffic and a 56% increase in sales of hearing aids.
• Grew social audiences by 6.2%, social reach by 27%, and engagement by 137%.
• Prompted 346 content downloads, 170 inbound calls, and 133 inbound emails in 60 days.
• Drove overall page sessions up 32% and new users by 56% compared to the previous year.

• Provided strategic recommendations for our clients’ direct mail strategies including segment targeting and channel choice.
• Leveraged vendor relationships and industry experience to improve company margins, ensure a high delivery rate, and grow client ROI.
• Developed measures and benchmarks to track and assess campaign success.
• Targeted both online and offline consumers with multi-channel marketing strategies.
• Compared vendor marketing expenses against established budgets to maintain profit margins.