Kelly Yeary Pro

● Reduced marketing asset production time by 50% by re-engineering 11+ master templates to comply with new SAP brand standards, streamlining creation of brochures, white papers, and eBooks
● Built digital asset ecosystem by creating two libraries and catalogs featuring 920+ custom-clipped model photos, eliminating external agency costs and enabling employees to download assets via SharePoint
● Developed in Illustrator global icon library of 730+ assets across nine colors and seven shades; created accessible PowerPoint catalog that ensured enterprise-wide brand consistency without manual recoloring
● Spearheaded rebranding of 50+ high-value collateral assets, ranging from interactive infographics to web ads and 75+ large-scale event signs, maintaining brand fidelity during major corporate transition
● Enhanced app store visual appeal by using Figma to create vibrant, user-focused app store images for the TripIt travel planner app, highlighting key features and user benefits
● Architected cross-platform brand kit in Canva, including development of "slide starter" decks and accessibility guidelines to empower non-designers while protecting visual integrity
● Optimized DesignOps by mapping project request workflows in Figma and Wrike, managing hundreds of projects while moderating three Microsoft Teams channels to provide real-time brand governance

● Served as lead contract production expert for high-profile client roster, including SAP Concur, Starbucks, Deloitte Digital, REI, and Freeman, delivering optimal brand execution across touchpoints
● Implemented rebrand from Concur to SAP Concur by managing conversion of 56 annual literature templates and several marketing assets, promoting high color accuracy between RGB and CMYK profiles
● Engineered high-efficiency trade show workflows for regional teams by developing modified PowerPoint asset kits and signage catalogs for 90+ global event collateral
● Directed technical prepress for Starbucks, preparing several hundred marketing assets in Illustrator for global print vendors, guaranteeing brand fidelity across packaging and merchandise substrates
● Optimized corporate communication standards for Concur by designing PowerPoint templates and data visualizations, transforming technical information into presentations that improved internal engagement
● Coordinated rebranding initiatives for Zebra, producing interactive sales guides and animated banner ads that standardized new brand identity across global organization while eliminating template errors
● Fortified brand consistency for REI by modifying corporate and holiday style guides and developing master layouts, enabling cross-functional teams to produce high-quality, on-brand presentations
● Executed massive-scale environmental graphics for Microsoft (via Freeman), including 100-inch-wide trade show booth and 200-inch-wide campus wallpaper featuring 11k+ unique icons

● Executed production design for Wongdoody, Hacker Agency, and Hornall Anderson, transforming
creative concepts into print-ready assets for global brands including T-Mobile, AT&T, Ocean Spray, and Holland America Line
● Produced wide array of retail assets for T-Mobile, including in-store signage, clings, and digital ads, ensuring brand alignment across physical and digital touchpoints
● Elevated presentation quality for Litehouse Foods by engineering master slide pages and interactive PDFs with embedded video, improving stakeholder engagement
● Produced direct mail collateral for AT&T, managing technical edits and XML-driven layouts in InDesign to ensure brand compliance and postal specification accuracy
● Developed specialized marketing assets for Medicare insurance providers, maintaining regulatory and brand standards across print layouts
● Executed precision digital retouching in Photoshop for high-scale mail campaigns, optimizing image quality and color consistency for large-run commercial printing
● Administered edits in multiple languages using Workfront Proof for Holland American Line’s international
4-color brochure spreads, preserving design integrity across global markets
● Refined technical packaging artwork for Quaker, Tropicana, and Ocean Spray using Illustrator, ensuring precise dimensions and color accuracy for large-scale print production