Kevin Leonard
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About
As Graphic Designer, I have a passion for creating sharp, professional, and unique designs and solutions that immediately attract attention and drive responses.
Throughout my career, I have developed high-impact marketing materials, brand identities, and print designs. I have a track record of meeting the most demanding deadlines, working on multiple projects with minimal supervision, communicating effectively with cross-functional teams, and leading by example.
I specialize in corporate design. I have been recognized as an exceptional freehand artist and an accomplished photographer. I dedicate myself to finding the most cost-effective and creative solutions for all challenges. I have a very hands-on approach in directing artists, collaborating with clients, and team members, and bringing creative concepts to life.
My collateral includes:
· Ads
· Brochures
· Newsletters
· Direct mail packages
· Conference materials
· Posters
· Infographics
· Web graphics
I can be reached through LinkedIn or at [email protected]. -
Education
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Bachelor of Fine Arts BFA Advertising DesignSchool of Visual Arts
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Experience
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Art DirectorWatson Wyatt Data ServicesRochelle Park, NJOversaw design and production of direct mail, ads, conference collateral, product design, and web support for global, regional and local compensation surveys. Illustration and photography skills were also used daily to create promotions. * Achieved stronger corporate marketing presence by using more advanced design methods then what was previously used by the firm, resulting in a more attractive and up-to-date brand * Researched and recommended hardware and software upgrades used to make the design process move along more smoothly, enabling quick and accurate project completion * Directed product photography used in the marketing collateral giving prospective clients a real life look of products
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Aventria HealthFreelance Senior Production ArtistParsippany, NJPharmaceutical and healthcare marketing production
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Dentsu Aegis NetworkFreelance Graphic DesignerNew York, NYHuman resources support graphics
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Freelance Senior Graphic DesignerOliver AgencyNew York, NYCorporate branding
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Freelance Graphic DesignerMedical Knowledge GroupNew York, NYPharmaceutical production layout Thinkwork Creative, Hacketstown, NJ 2015
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Senior DesignerTowers WatsonWhite Plains, NY(Formally Watson Wyatt Data Services) Create and conceptualize print and interactive marketing materials to support the business and marketing needs of the global professional services firm. * Completed over 300 design projects on an annual basis while meeting or exceeding tight deadlines * Kept projects on track by collaborating with team members, assisting with work and reassigning tasks as needed * Refreshed stock pieces by creating abstract illustrations that fit into the brand and were used in marketing collateral * Served as on-site photographer for employee photos used on internal website and ID badges, avoiding cost of hiring outside agency
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Senior Graphic DesignerBlue Cross and Blue Shield of New JerseyNewark, NJ
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Art DirectorPrudential InvestmentsNewark, NJDesigned custom client campaigns for employee retirement plans. Campaigns included posters, displays, banners, direct mail, enrollment kits, conference booths, and quarterly publications. Managed and staffed the in-house creative services department, which included permanent and freelance talent. * Hired and coached staff for design department, creating a flexible and collaborative work environment which emphasized the strengths of each team member * Discussed design direction with clients, developing custom campaigns to increase enrollment and contributions in employer-sponsored retirement plans * Collaborated with on-site press approvals for accurate production of high end printed pieces
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Freelance Production DesignerA+ Letter ServiceLakewood, NJMay 2023 - Sep 2023 (4 months)Merge data fields into direct mail packages and print out high volume assignments quickly and accurately on a daily basis.
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Graphic DesignerRobert HalfMar 2022 - Dec 2022 (9 months)Manufacturing marketing graphic designer. Responsibilities included reformatting existing marketing materials into new corporate branding guidelines that included brochures, booklets and product sales sheets.
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Graphic Derigher AssociateMERCKKenilworth, NJOct 2017 - Apr 2020 (2 years 6 months)Pharmaceutical marketing production
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@Kevin10, member since 2015
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