Khizer Farooq

Successfully led the redesign of the hospital’s visual identity, resulting in a more modern and cohesive brand image. Played a key role in several successful marketing campaigns that increased patient engagement and hospital visibility. Worked closely with the marketing and communications team to understand project requirements and objectives. Coordinated with external vendors for printing and production of materials.
Print Design:
Created brochures, flyers, posters, and banners for hospital events and promotions. Designed patient information leaflets and educational materials.
Developed branded stationery including letterheads, business cards, and envelopes.
Digital Design:
Designed social media graphics, email newsletters, and web banners.
Created digital advertisements and promotional materials for online campaigns. Developed visual content for the hospital’s website and intranet.
Branding:
Ensured consistency of the hospital’s brand identity across all design projects. Developed brand guidelines and templates for internal and external use.

Worked as a graphic designer with a strong background in retail marketing, specializing in store window display design and in-store branding. Successfully contributed to Nike’s global campaign in the GCC market, creating visually compelling and strategically effective designs that enhanced brand presence and drove customer engagement. Adept at collaborating with cross-functional teams to deliver cohesive marketing strategies and maintain brand consistency across various retail environments.
Liaising with multiple vendors and internal teams in order to review material and finishes and proposing suitable material specifications to ensure aesthetic design implementation.
Packaging all completed projects and saving all assets on the server for future use.

Lead the chilled, frozen and dry food products packaging design by development of the designs through market research and understanding the consumer behaviour and FMCG sector requirements. Art direction of the photo-shoots for packaging designs and various projects. Comminicated with the vendors and sales departments to decide on which package design, material, and executioin is best suited to enhance products shelf life. Executed the creative and design solutions to category managers for the product promotions tools and sales campaigns executed by Farm Fresh, for leading brands such as SHAN, EMBORG, SEARA, MC CAIN, INDIA GATE.

Successfully led the redesign of the hospital’s visual identity, resulting in a more modern and cohesive brand image. Played a key role in several successful marketing campaigns that increased patient engagement and hospital visibility. Worked closely with the marketing and communications team to understand project requirements and objectives. Coordinated with external vendors for printing and production of materials.
Print Design:
Created brochures, flyers, posters, and banners for hospital events and promotions. Designed patient information leaflets and educational materials.
Developed branded stationery including letterheads, business cards, and envelopes.
Digital Design:
Designed social media graphics, email newsletters, and web banners.
Created digital advertisements and promotional materials for online campaigns. Developed visual content for the hospital’s website and intranet.
Branding:
Ensured consistency of the hospital’s brand identity across all design projects. Developed brand guidelines and templates for internal and external use.

Managed the vast portfolio of corporate communications, executing trainings, HR symposiums, building excellent client relationships through using various design and marketing tools with effective written and verbal communication skills. Designed company website and handled constant changes to create a highly interactive communication tool for the company and sister company (THKS). Designed corporate profiles for the company and sister company. Designed training brochures and marketing collateral. Designed and executed newsletters for Engage HR and THKS. Designed training certificates, manuals and presentations, Designed cover pages for various reports and manuals. Formatted and designed reports and manuals to make them at international standards.

Performed creative and brand management tasks for the company products, including designing of marketing material and deliverables of both ATL & BTL for South region if Pakistan which encompasses Sindh and Baluchistan. Promotional marketing material designing. Branding of retail outlets, franchises and service centres. Interior designing of cooperate and zonal offices. Overseen promotional activities preparation, planning, vendor selection for BTL activities.