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Specializing in Data Driven Marketing & Promotional Initiatives
Kimberley Burkett, MBC
Chanhassen, MN
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About
I am a Creative Storyteller dedicated to achieving successful Marcom and PR initiatives through the development and implementation of targeted marketing efforts and digital marketing strategy. With education and applied expertise in Marketing, Communications, Public Relations and Business Planning & Strategic Development, I currently contract with Twin-Cities based organizations to implement or improve their current Marcom and PR efforts.
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Education
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Master of Business CommunicationUniversity of St Thomas2008 - 2014The UST Master of Business Communication Program provides a unique and powerful combination – some core courses shared with MBA students, and communications courses specifically developed with the business communicator in mind. No other degree offers this integrated approach that develops in-depth business acumen and communication expertise at the same time. (www.stthomas.edu)
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Bachelor of Arts (BA) CommunicationsSt. Cloud State University2002 - 2006The goal of the Communication Studies Department is to extend the knowledge, appreciation and skills that contribute to the full understanding and practice of effective communication. The rhetorical tradition has long been considered central to a liberal education; People must communicate effectively to function well in education, business, politics, government, the community and family. (www.stcloustate.edu)
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Experience
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Marketing ConsultantSaint Paul, MNJun 2014 - Present (12 years)Built and manage ongoing website content and updates.
Wrote marketing plan with special attention paid to social marketing strategies.
Write promotional materials and ads and coordinate with area publications on design aspects and deadlines.
Manage all aspects of public relations activity including news releases, byline pitches and editorial content.
Coordinate cross-functionally with employees, subcontractors and vendors to effectively communicate company offers and promotions. -
Chief Marketing ConsultantOsseo, MNDec 2013 - Present (12 years 6 months)Developed company marketing plan including competitive analysis/market intelligence, social marketing strategies, lead generation strategies, market development, channel partner identification, communication and budget, and strategic plans.
Created company website as well as all social marketing functions including implementation of social media sites and company blog.
Developed, implemented and oversaw marketing budget, paying special attention to key performance indicators and the effectiveness of overall marketing strategy. -
Executive Vice PresidentEnterprise Mobility Management dba Integrated Merchant SolutionsApr 2013 - Sep 2013 (5 months)Managed and implemented Marketing initiatives including coordination of promotional materials with outside resources to guarantee consistency with Company brand.
Created and managed Company website including all SEO initiatives and digital media strategy, updates and improvements to ensure relevancy within the market.
Managed day-to-day operations of the Company to ensure compliance with all goals, objectives, and employee relations initiatives. -
Vice President, Corporate CommunicationsIntegrated Merchant SolutionsNov 2012 - Mar 2013 (4 months)Worked with internal partners to identify messages and tactics that effectively represented the Company brand to customers and prospects.
Tracked sales leads, collateral and promotional item inventory, and measured impact of implemented tactics.
Developed Company business plan with special attention paid to Marketing Plan. -
Assistant Account ExecutivePadilla Speer BeardsleySep 2012 - Oct 2012 (1 month)Developed media and influencer lists as well as researched current client initiatives and tactics.
Wrote news releases, feature articles and proposal letters and pitched new ideas to local and national publications both vertically and horizontally.
Drafted social media posts and contributed ideas to enhance clients’ digital presence.
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Affiliations
Public Relations Society of America
Public Relations Society of America - Minnesota Chapter
American Marketing Association
American Marketing Association - Minnesota Chapter
National Association of Professional Women -
Skills
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Elsewhere on the Web
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On Coroflot@Kimberleymburkett, member since 2014
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Following 7
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Followers 1
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