Kristine Fulco

Responsible for logo and packaging design for all Macy's Backstage private label brands.
Layout artwork from templates onto packaging die lines while maintaining Macy's Inc. private label brand image.
Communicate with brand managers and art directors to deliver creative packaging solutions.
Release artwork to vendors in a timely manner to ensure shipment dates are met.

Responsible for logo and packaging design for all Macy's Backstage private label brands. Layout artwork from templates onto packaging die lines while maintaining Macy's Inc. private label brand image. Communicate with brand managers and art directors to deliver creative packaging solutions. Release artwork to vendors in a timely manner to ensure shipment dates are met. Freelance graphic deSigner | 1.5 yearS Design and develop print materials for clients such as invites, stationary, and logos. Communicate with clients throughout the design process and brand development. capelli new york | 5 yearS

Created artwork for print and web ads, direct mail, evites, website graphics/animations, collateral, and trade show booths for brands including Capelli New York, Laila Rowe, Charlotte, and Billito.
Retouched photographs used for packaging and advertising artwork.
Created packaging and POP displays for branded and private label products. Worked with existing style guides as well as developed new artwork templates.
Created mechanical files, mock ups, and reviewed production samples from vendors for approval.