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Art Director / Creative / Photographer

Lalaine Garcia

Makati, Philippines
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  • About
  • About

    CAREER OBJECTIVE

    To be any of the following positions that open to your company: Art Director/Creative Lead or Senior Graphic Artist. I can give you catchy design and concepts for your print ads, branding, logos, packaging, events booths and materials and outdoor signages. I have been working for more than 10 years in the advertising field and I have experienced and have learned what is technical in the advertising world. I can use my knowledge and experience to give you designs that are modern yet within your company standard and within the clients liking.

    PROFESSIONAL SUMMARY

    I have been working for years and have handled interestingly different positions for some companies in the advertising industry. I believe myself to be a good art director, senior visualizer for an advertising agencies that have been a part of my experience. At this time I am working for an ad agency that is handling mostly pharmaceutical advertising. I also did for for a graphic studio before that, handling consumer advertising. I also have a privilege to work as an art director for a tourism magazine. I am very good at manipulating digital images and can do photo editing and can manage a photoshoot with models. I know conceptualization and the technicalities of a final artwork. I can do pre-press checks to ensure the quality that an advertisement needs. Lately I have been designing e-literature for ipads and tablet games needed for clients' advertising. I am also capable of designing event booths. I have helped with copywriting and proof-reading when needed.

  • Education
    • Bachelor of Fine Arts Graduate Advertising
      COLLEGE University of Santo Tomas Course
    • Intramusros, Manila Basic DSLR Photography
      PHOTOGRAPHY SCHOOL FPPC
    • COMPUTER SOFTWARES
      HIGH SCHOOL Immaculate Conception Academy of Manila
  • Experience
    • Art Director
      Dominguez Marketing Communications, Inc.
      Makati, Philippines
      Feb 2017 - Present (9 years 5 months)
      Stage Design, Corporate Logo, Event Logo Desgn, Marketing collaterals for events.
    • Senior Graphic Artist
      Studio 5 Designs, Inc.
      Feb 2015 - Feb 2016 (1 year)
      I conceptualize and FA annual reports, coffee table book, books and calendars for company clients.

      I have already layouted 4 books for them:
      Raul Roco Book,
      Portal - Gateway to Adventure
      NunStop
      Ramon Orosa His Story My Story

      Please see my portfolio page to see the books.
    • Senior Visualizer Artist
      MarketConnect, Inc.
      Jan 2008 - Jun 2014 (6 years 5 months)
      Pfizer, Biofemme, Unilab, Therapharma, Getzar, Astrazeneca Product line handled: Funzela, Strumazol, AMVASC, COMBIZAR, Conzace, Gabix, Getryl, Ferlin, SINGULAIR, Hemostan, Clopimet, Myrin, Therabloc, Enbrel, Virtus, Lifezar Responsibilities: * Participate in the creative process to formulate concept to FA of Detail aids, leavebehinds, brochures, leaflet, cover for pharmaceutical sponsored books, backdrops, banners and medicine boxes * Vectoring of logos and required illustrations * Powerpoint designs needed for presentations to clients
    • Art Director/FA Artist
      ITALIC DESIGN INC.
      Makati, Philippines
      Sep 2006 - Jan 2008 (1 year 4 months)
      Prince Plaza, Dela Rosa St, Makati

      Responsibilities: Create attractive and colorful design to FA of pharmaceutical 8-12 pagers and event brochures and backdrops and banners Prepare art layout conforming to the requirements of clients. Doing package designs of consumer products for chips and toothpaste which were finalized and these product are sold in groceries

      Client List: Lamoiyan, Makisig TV, German European Manila School, Fresenius Kabi
      Product line handled: Hapee toothpaste, Crispy Porky Chips
    • Art Studio Manager
      The Artistshop, Inc.
      Mar 2004 - Aug 2006 (2 years 5 months)
      Responsibilities: Produce FA ready file for outdoor advertising such as billboards, duratrans, roman streamers, street signages and other print ads like posters and newspaper and magazine ads * Provided creative direction and support for junior creative.

      Client Roster: Gardenia Breads, Alto Pawnshop, Baygon Insect spray, Smart Buddy, Bobson, Dimsum Diner, Lucky Me, Berocca Drink, JOLLIJEEP, Becedyn
    • Art Director
      Pilsigns, Inc.
      Makati, Philippines
      Sep 2002 - Mar 2004 (1 year 6 months)
      Magazine advertisements which include restaurants, jewelry companies, resorts, spa services Responsibilities: * I was the sole creative which handled 6 issues of PILMAP Travel & Liesure Quarterly Magazine * I discuss the design challenges to the editorial staff and offer striking ideas for every aspect of the magazine. * Provide innovative approaches from cover to the back page, typographical, from headline to columns and captions from editorials and advertisements. * Finalizes all the 80 plus pages and help seeing the magazine through its pre-printing stage including photo editing of pictures to be used in the magazine. PILMAP Travel & Liesure Quarterly Magazine
    • Graphic Artist/FA Artist
      Image Dimensions Advertising, Inc.
      Jan 1992 - Aug 2002 (10 years 7 months)
      Responsibilities: * Provide attractive finalized digital artwork for approved comprehensive made for different printed advertising requirements from posters, newspaper advertisements, magazine advertisements, brochures, leaflet, streamers, billboards. * Give help to the creative department when there are presentations for clients. * Can also make interesting comprehensives for storyboards

      Client Roster: Lipovitan, BPI, BPI Family Bank, Toyota, 8-oclock drink, Mild Seven, Pascual Ascof, Pharex, Cebu Pacific,
  • Awards

    Being a part of this advertising business is a great achievement Being creative and satisfying the clients needs with my designs is awarding enough. Including Professional Photography is an additional talent, not all artist have.

  • Affiliations

    Flickr Philippines

  • Skills
    • Advertising
    • Art Direction
    • Graphic Design
  • Elsewhere on the Web
    • 3
  • On Coroflot
    @LalaineGarcia, member since 2006
      • Followers 9
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