Lana Heraskina

Designed wireframes, site prototypes and cross-platform banners to streamline navigation and optimize user experience, maintaining adherence to graphic design standards.
Designed eye-catching logos (rebranding included) and branding solutions, achieving 100% client satisfaction and strengthening their position in the market.
Created visual content for social media campaigns, resulting in a 40% increase in engagement.
Re-designed the agency's brand identity across all platforms, enhancing agency awareness and resulting in 35% increase in lead generation within four months.
Developed a series of digital ads that achieved a 50% increase in clicks and elevated the number of inquiries received by the agency.

Managed successful advertising campaigns and developed comprehensive marketing strategies. Organized the company’s participation in international exhibitions and conferences, including:
- selecting and booking exhibition spaces
- designing and coordinating booth layouts
- managing booth assembly and disassembly
- creating corporate apparel and promotional materials
- supervising on-site staff operations
Designed print materials, authored promotional articles and made website redesign including content development. Managed social media presence (Facebook, Instagram, LinkedIn) and created promotional videos.

Spearheaded the commercial and operational activities of a security agency, achieving measurable results:
- secured new clients by conducting successful negotiations, leading to the signing of multiple contracts
- resolved client conflicts efficiently, ensuring satisfaction and long-term partnerships
- optimized operations by overseeing equipment procurement and streamlining processes
- developed and executed impactful advertising campaigns, driving business growth and brand visibility

Managed the full range of commercial and operational activities for a security agency, achieving key business outcomes:
- led contract negotiations and successfully closed deals, overseeing contract management and accounting
- handled receivables and resolved client conflicts, ensuring smooth business operations and client satisfaction
- coordinated equipment procurement and prepared estimates for installing technical security systems at various sites
- conducted site inspections, identifying technical deficiencies and providing recommendations for improvements
- led production briefings for staff, including mobile teams, monitoring station operators, and installers

Developed and executed the marketing strategy for the security agency, monitoring marketing activities and competitor pricing. Organized and launched advertising campaigns, managed client relations, and successfully negotiated contracts.

Sought new business opportunities, leading negotiations and closing contracts. Managed contract execution, ensuring all parties' commitments were fully signed. Monitored client payments for security services under active contracts.

Designed and executed comprehensive advertising campaigns across billboards, radio, and media platforms. Led the development of website prototypes and design layouts, overseeing content management and site maintenance. Managed the branding of company vehicles to enhance visibility.
Implemented a targeted advertising strategy and created compelling visual materials, resulting in a significant increase in brand recognition within six months.

Created design layouts for print and outdoor advertising, along with developing logos and corporate identity. Managed client relations, ensuring the successful execution of design projects.