Kathy Latus

Managed and developed marketing communications to expand brand awareness, promote community leadership, educate and increase residential and commercial sales. Creative responsibilities covered campaign creation, campaign analysis, media buying, directing staff, maintaining websites, social media, blogging, web content and design, interactive campaigns, emails, corporate identity, collateral, public relations, events, promotions, books, print ads, direct mail, video, radio and TV.

Duties included to strategize, create, develop, write, design and produce promotions for the company, its services and products. Initiatives included branding, corporate identity and communications, new product development, event and contest promotions, and social media marketing.

Lead marketing creative for western division of national agency. Strategized, analyzed, managed, budgeted, developed, created and presented advertising and marketing communications for clients. Worked with sales force, oversaw creative staff and projects from branding to recruiting that spanned from social networking to outdoor signage from Los Angeles to Phoenix. Clients included: Active Network, AltaMed Health Services, Best Western, Corinthian Colleges, Phoenix Children’s Hospital, Salk Institute and UnitedHealthcare

Strategized, analyzed, planned, created and developed promotions for the company, its services and products. Worked with various in-house departments as well as external clients on sales promotional material. Responsibilities included: project management, research and analysis, new product development, branding, concepting, copywriting, designing, illustrating, and production. Additional writing duties: editor of SD JOBS Weekly tabloid, special sections editor, monthly advertising newsletter writer, scriptwriting for events and Health and Fitness Sports Magazine feature writer.

Assisted in the opening of the San Diego branch and the tripling of billings in three years. Strategized, developed and presented marketing solutions for clients throughout the world. Managed creative department and staff. Clients included: Callaway, Children’s Hospital and Health, General Atomics, Mattel, NOKIA, Qualcomm, Real Mex Restaurants, Rohr, SAIC, San Diego Gas & Electric, Scripps Health and UCSD